Pricing Strategy Archives

10 Steps to a Successful Pricing Strategy

By SmallBizClub | Mar 15, 2016

During the price strategy planning processes, companies assess past strategies, analyze how well each did, and plan prices for the upcoming year, eagerly anticipating a significant impact on the bottom line. After all, a 1% increase in price can result in an 11% increase in profit. However, many things can go wrong: customers can reject…

Do You Offer Customer Friendly Prices?

By Shep Hyken | Jan 8, 2016

Do you offer customer-friendly pricing? Or, are your customers surprised to find that fees, surcharges or other costs have been added to their bill and that their total cost is more than they expected? When this happens, customers can end up feeling like they are being taken advantage of. I was once that customer when…

Couponing for Greater Profits

By Biz2Credit.com | Nov 25, 2015

Sometimes, customers need that little extra incentive to come calling at your small business. Consider the coupon. Long viewed as the housewives’ shopping companion (Grandma loved it when the 7-cents-off creamed corn hit the paper!), coupons in this century have taken on a life of their own, with blogs and videos showing extreme shoppers taking…

“We Can’t Justify Your Price…”

By Dave Brock | Nov 5, 2015

We were debriefing a closing call. Bill’s solution had been selected. Bill had done a great job in competing and in justifying the value of his solution. There was a strong business case demonstrating tremendous improvements in productivity. In this case, the customer was growing faster than their ability to bring people on board supporting the…

Making a Freemium Model Work for Your Business

By YEC | Oct 8, 2015

In today’s digital age, consumers and businesses alike are inundated with new tools that promise to make their lives and jobs easier, more efficient, more sustainable and more fun. But in a world in which software-as-a-service (SaaS) tools and cloud-based apps are as plentiful as grains of sand at the beach, consumers have nearly limitless…

Are You Blockbuster or Netflix?

By Redshift | Jul 22, 2015

Kodak missed the digital revolution, and, like aging photos, faded with time—despite the fact it actually invented the first digital camera in 1975. Meanwhile, new and dynamic product categories for cameras, printers, accessories, and more were born and continue to flourish. Then there’s Blockbuster. “Be kind, please rewind”? Not so much for this company, which…

CLV versus EVC

By Bill Bleuel | Jun 4, 2015

The concept of CLV or customer lifetime value has been used for many years to describe the value of a particular customer or customer segment to a company.

Subscription Business Models Are Startup Favorites

By Marty Zwilling | Apr 29, 2015

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers.

Has “Sale” Become a Four-Letter Word?

By Mike Maddock | Feb 2, 2015

There is a growing awareness in retail that a once surefire way to save the day is gone forever. When all else failed, retailers could always compete on price. Those days, in the words of the old song, are dwindling down to a precious few.

Is Holiday Shopping a Canary in the Coal Mine for Retailers?

By Mike Maddock | Dec 18, 2014

Well into the 20th century, miners used canaries as a way to detect methane and carbon monoxide in mines. As long as a canary was singing, all was well. If a canary died, it was time to abandon the mine immediately. It meant the oxygen was running out.