Important Things to Do BEFORE Designing Your Website

Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content and engaging target audiences. What studies tell us: The first impression users have of a website are as much as 94% design-related. Northumbria and Sheffield Universities 75% of user judgment about your…

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Income Shifting Strategies to Help Business Owners Become More Tax Efficient

This segment discusses different strategies that can potentially help a business owner become more tax efficient. Some methods include the restructuring of a business and establishing tax-deductible retirement plans. Synopsis The concept of characterization of income (or shifting of income) may result in the preservation of significant wealth. One method of shifting of income is…

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7 Benefits of Promoting Your Dream Before Building It

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid…

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Marketing Automation Doesn’t Mean Autopilot

Marketing automation is nothing new, but it is enjoying a renewed focus in conversations about how to stay connected to your prospects and customers. As brands get better about creating content and understanding that our potential customers watch and interact with us for a long time before they’re ready to buy, we have to be…

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Handing Off the Reins: 6 Steps to a Viable Succession Plan

When should you create a succession plan for your business? There’s no time like the present. That may not be the answer you were looking for. In fact, many smaller businesses and partnerships don’t consider the importance of succession planning until a senior-level partner or owner becomes incapacitated, or until a partnership dissolves. Business-changing events…

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Content Marketing is More Important Than Ever: Here Are 5 Reasons Why

The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content marketing is still relevant in today’s era, however, and many are beginning to doubt whether they should invest time and…

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10 New Venture Strategies That Often Lead to Disaster

Every entrepreneur I know has their favorite excuse for a previous failure—an investor backed out, the economy took a downturn, or a supplier delivered bad quality. These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to…

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