Turn a Toxic Business Relationship into Your Advocate

Every business has a “Joyce,” that customer that is never satisfied. I have learned that my company is only as good as the customer service provided and communication skills engaged. But what shocked me the most is that my Joyce, who is a business owner herself and who was my most toxic customer, ended up being my biggest advocate.
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Is Your Customer Service Too Well Done?

Don’t let ease of process ever overrule a customized service experience in your business. Today’s consumers want service their way in the channel of their choice! What are the choices available to your consumers and how are they presented?
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10 Top Google Plus Tools for Digital Marketers

When Google realized that Facebook wasn’t an aberration, anomaly, or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms.
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Personalize Your Branding Strategy

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
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7 Marketing Trends You Should Not Ignore

The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. This freedom to take control of your own marketing comes at a cost.
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Why You Need a Real Person Talking to Your Customers

Personalization at the small business level, especially local small businesses, means having a live person answer when someone calls. Answering service companies, which have failed miserably in the past, mostly due to technology limitations, are now poised to provide small businesses the added advantage they need in an ever increasingly competitive environment.
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