Your customers are one of the main pillars of your business structure. You won’t be able to create a sustainable and profit-generating enterprise if you don’t have people who will buy and patronize your merchandise.
Don’t let ease of process ever overrule a customized service experience in your business. Today’s consumers want service their way in the channel of their choice! What are the choices available to your consumers and how are they presented?
When Google realized that Facebook wasn’t an aberration, anomaly, or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms.
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.
Efficiently branding your company can make a world of difference for your business. Your brand is what sets you apart from your competitors, and with today’s crowded market, it is especially important.
The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. This freedom to take control of your own marketing comes at a cost.
Mindshare is top of mind (so to speak) in most marketing and sales conversations. How do we capture the hearts, minds and imaginations of customers? It seems, however, we are talking about the wrong thing.
Personalization at the small business level, especially local small businesses, means having a live person answer when someone calls. Answering service companies, which have failed miserably in the past, mostly due to technology limitations, are now poised to provide small businesses the added advantage they need in an ever increasingly competitive environment.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.