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Home / Archives for Online Strategy

Online Strategy

Social Media Integration

Jan 6, 2015 By SmallBizClub

Social media marketing is believed to have transformed brands like no other communication tactic has done before. It has significantly altered the elementary nature of the relationship between a brand and its prospective customer.

Filed Under: Online Marketing Tagged With: Content Marketing, Mary Brown, Online Strategy, Reviews, Social Media, Social Media Marketing

Why Automating Your Social Media Needs Matters

Jan 2, 2015 By SmallBizClub

Social media is one of the most effective marketing channels that are available today. It enables you to make your brand visible to potentially millions of people and establish closer relationships with your target consumers.

Filed Under: Online Marketing Tagged With: Automated, John McMalcolm, Online Strategy, Social Media

Social Media Marketing: It’s Complicated

Dec 17, 2014 By Chris Horton

I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).

Filed Under: Online Marketing Tagged With: Chris Horton, Facebook, Instagram, Online Strategy, Pinterest, Social Media Marketing, Twitter

11 Things You Need to Invest in Right Now to Grow Your Business Online

Dec 10, 2014 By Jeff Bullas

There is a seismic shift in how you as a business should be creating, thinking and evolving in the 21st century. It’s also called digital technology.

Filed Under: eCommerce Tagged With: Content Marketing, Digital Marketing, Influencers, Jeff Bullas, Online Strategy, Reputation, Website

Why Now is the Perfect Time to Start B2B Marketing on LinkedIn

Dec 4, 2014 By Danny Iny

If you’re a B2B marketer, you’re probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections

Filed Under: Online Marketing Tagged With: B2B, Danny Iny, LinkedIn, Marketing, Online Strategy

Generating Leads and Referrals on LinkedIn

Dec 2, 2014 By SmallBizClub

LinkedIn is a great tool for career building; it has virtually replaced the business card and has become the new way to network for individuals and their businesses.

Filed Under: Online Marketing Tagged With: Dan Rosenberg, Lead Generation, LinkedIn, Online Strategy, Social Media

What is Content Curation and Why Do You Need It?

Nov 25, 2014 By SmallBizClub

Content curation is a digital marketing strategy that is becoming increasingly popular with small businesses. Adopted by a number of websites and blogs, it is a simple but effective way that your business can improve both its social outreach and its online presence.

Filed Under: Online Marketing Tagged With: Blogging, Content Marketing, Daniel Sarath, Online Strategy

Why Reddit is the Best Lead Generator You Haven’t Heard Of

Nov 24, 2014 By SmallBizClub

In this day and age it is hard to keep track of all of the different social media sites. Facebook, Twitter, Linkedin, Instagram…the list goes on and on. Although it’s cumbersome, you need to keep up to date on the latest developments as they can be prime lead generators for your respective businesses.

Filed Under: Advertising and Lead Generation Tagged With: Dan Rosenberg, Lead Generation, Online Strategy, Reddit, Social Media

Ad Retargeting: It’s About Context, Relevance & Value

Nov 13, 2014 By Chris Horton

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Branding, Chris Horton, Digital Marketing, Online Strategy

Online Ad Spend: Still Rising, Trending Mobile & Social

Nov 6, 2014 By Chris Horton

They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Chris Horton, Mobile, Online Strategy, Social Media Marketing

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