Posts Tagged ‘Online Strategy’
Top 6 Small Business Video Marketing Strategies
Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don’t have the budget to hire an expensive production team. All you may have at your disposal is high definition camera and a computer—but that’s probably all that you need.
Read More Measuring Your Power in the Internet Marketplace
There are a number of key performance indicators that help new generation company management see more clearly their progress and corporate health. Here are some of these measures, and how to calculate them. You will recognize the value of these for any business, even if they have not been in common use in the past.
Read More Use Your Social Media Time More Efficiently
Social media is extremely relevant in building your business and should play a big role in your company’s marketing strategy. So the big question is, how much time should be spent branding your business on social media websites?
Read More Mastering PPC: Tips and Tricks for Text Ads
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
Read More The Best Ecommerce Platforms for Startups
If you’re planning on launching a new business, having a good online store is essential. To make the best of your business, you need to be up-to-speed with the best of the latest ecommerce platforms, to help make using your website a seamless and user-friendly experience.
Read More The Importance of Ranking on Page 1 of the Search Engine Results
I keep hearing a lot of murmuring in the small business marketing community, talking about Google Adwords/PPC, and other forms of paid advertisement. The general consensus is that these are effective marketing techniques for small businesses, but in actuality, organic search results are where small businesses should be focusing your marketing efforts.
Read More Are You Contemplating the Upgrade to the LinkedIn Paid Program?
I find that the question asked with the greatest frequency is whether one should upgrade to a paid LinkedIn account. People want to know what the advantages are and when the time is right. My answer: Yes, and you will know when the time is right.
Read More Google Plus Local Tips for Franchises
As with anything that directly relates to the world’s most popular search engine, Google Plus Local can be a useful tool for your small business to engage prospects in the surrounding area.
Read More7 Marketing Trends You Should Not Ignore
The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. This freedom to take control of your own marketing comes at a cost.
Read More Will Google’s Gmail Update be the Death of Email Marketing?
Just as everybody seems to have become comfortable again Google has announced its plan to roll out a new layout for its Email client, Gmail, which will force Email marketers to rethink, and ultimately rework their methods.
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