Posts Tagged ‘Online Strategy’
10 Digital Marketing Predictions for 2014
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
Read More Holiday Shoppers Are Going Mobile: Is Your Small Business Ready?
About the only smartphone or tablet application you may not encounter this holiday season is one that is capable of carrying your packages. The marketplace has gone mobile, with everything from price-checking apps, all the way to map-apps that show you where to find that sought after item inside a particular store.
Read More Monitoring Your Digital Reputation: A Must in the 21st Century
All of the information about a small business that can be found in cyberspace makes up what is known as a company’s online reputation. And sadly, its online reputation may or may not bear any resemblance to its “real-world” reputation.
Read More Forget Mobile First: It’s Bigger Than That
We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.
Read More New Facebook Page? Here’s How to Get People to Like You
You just set up your Facebook Page: great! The next step is to actually connect with people, which means you’ll have to get them to “like” your Page. When people like your Page you’ll have an audience you can engage with on Facebook.
Read More How Does What Your Customers Read Online Affect What They Purchase?
With so much consumer faith being put into online reviews, it pays to understand how your online reputation affects what—if anything—customers purchase from your company.
Read More What We Talk About When We Talk About Content
“The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new—and extremely broad—discipline with no single definitive definition.”
Read More Reach Your Perfect Customer on Facebook
Want to reach customers based on location, age, interests and other demographics? Then Facebook’s advertising service may be just the right fit.
Read More 7 Agency Secrets to Powerful Social Media Marketing Campaigns
Successful social media campaigns rely on content marketing for much of their impact and lead generation abilities. If you’re looking for new ways to make your social media marketing strategies work harder for your company, you need to embrace some of these powerful strategies for improving the results of your inbound marketing efforts and for crafting an effective social media campaign.
Read More Turn That Bad Review Upside-Down
A bad review may mean bad business for your company. The business listings available online are great to gain exposure but they also mean that you’re under the scrutiny of your customers.
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