Posts Tagged ‘Niche’
Explore This Business Cycle to Uncover Great Niche Market Ideas
They say fashions go in a 20-year cycle. It’s the same way in business – although I’m not exactly sure how long the cycle is. During this cycle you hear how all the “big guys” are chasing the little guys out of business. However, the tide does turn and eventually specialty stores pop up and…
Read MoreHow to Find the Perfect Niche for Your Product
People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask. After completing my graduate studies in industrial engineering, I researched the luxury real estate market and the increasing demand in natural stone.…
Read MoreNiche Marketing Works. Here’s How
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.…
Read MoreMini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there…
Read MoreLessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last thing that we want is a failure. “Well [heavy sigh] that’s exactly what happened to us during a recent ebook…
Read MoreHow Evolving into a “Tech Company” Could Secure Your Future
How broadly do you define your business? We’re living in an age where business success is shrouded in a conundrum. Let me explain what I mean by that. Regular readers of these pages are well aware that I promote finding a niche for your product or service. The “riches are in the niches,” I like…
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