Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most […]
Niche
How to Find Niche Products and Sell Online in 2019
If you intend to start an online retail business in 2019, you are going to have to focus on an essential part of your business: what are you going to sell? Sure, having a recognizable and easy to share brand name and image is one thing to be mindful of. The crux of the entire […]
The Business of Dogs
On average, American pet parents spend almost $1,300 per year on their fur babies. In 2018 that added up to $72 billion which is more than the GDP of 39 countries combined. With our pets in the forefront of our lives, it’s no wonder business is booming—but when money is tight, how are we managing […]
6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor […]
Explore This Business Cycle to Uncover Great Niche Market Ideas
They say fashions go in a 20-year cycle. It’s the same way in business – although I’m not exactly sure how long the cycle is. During this cycle you hear how all the “big guys” are chasing the little guys out of business. However, the tide does turn and eventually specialty stores pop up and […]
How to Find the Perfect Niche for Your Product
People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask. After completing my graduate studies in industrial engineering, I researched the luxury real estate market and the increasing demand in natural stone. […]
Niche Marketing Works. Here’s How
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. […]
Mini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there […]
Lessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last thing that we want is a failure. “Well [heavy sigh] that’s exactly what happened to us during a recent ebook […]
How Evolving into a “Tech Company” Could Secure Your Future
How broadly do you define your business? We’re living in an age where business success is shrouded in a conundrum. Let me explain what I mean by that. Regular readers of these pages are well aware that I promote finding a niche for your product or service. The “riches are in the niches,” I like […]
