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Home / Archives for Niche

Niche

Working With Niche Markets? 6 Best Ways to Do SEO

Jul 1, 2020 By Riya Sander

Research has it that unique audiences are the hardest to find. In fact a recent study showed that niche markets occupy only an eighth of the size of major consumer industries. This however should not dim your ambitions because this article entails how to effectively use SEO for niche markets. Reaching your specific target audience […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Keywords, Niche, SEO

Mini Marketing

Dec 16, 2019 By Drew McLellan

The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there […]

Filed Under: Marketing Plans Tagged With: Marketing, Niche

Finding Your Niche: Biggest Considerations for Your Online Clothing Store

Oct 23, 2019 By Rebecca Shipley

Did you know that online clothing stores are a multi-billion dollar a year industry expected to reach a whopping $713 billion by the year 2022? That statistic alone is no reason why more and more people are hopping on the bandwagon to get a piece of that pie! It’s such a big industry that you […]

Filed Under: eCommerce Tagged With: ECommerce, Niche, Retail

Why It Pays to Focus Your Business on a Narrow Niche

Jul 3, 2019 By Marty Zwilling

Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most […]

Filed Under: Creating a Plan Tagged With: Niche, Planning, Technology

How to Find Niche Products and Sell Online in 2019

Jun 4, 2019 By Aaron Lee

If you intend to start an online retail business in 2019, you are going to have to focus on an essential part of your business: what are you going to sell? Sure, having a recognizable and easy to share brand name and image is one thing to be mindful of. The crux of the entire […]

Filed Under: eCommerce Tagged With: ECommerce, Niche

The Business of Dogs

Mar 18, 2019 By Brian Wallace

On average, American pet parents spend almost $1,300 per year on their fur babies. In 2018 that added up to $72 billion which is more than the GDP of 39 countries combined. With our pets in the forefront of our lives, it’s no wonder business is booming—but when money is tight, how are we managing […]

Filed Under: Personal Readiness, Startup Tagged With: Growth, Infographics, Niche, Pets

6 Ways to Pitch Your Innovation to Today’s Customers

Jul 6, 2018 By Marty Zwilling

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor […]

Filed Under: Marketing Your New Business Tagged With: Innovation, Marketing, Niche, Target Market

Explore This Business Cycle to Uncover Great Niche Market Ideas

Jun 19, 2018 By Susan Solovic

They say fashions go in a 20-year cycle. It’s the same way in business – although I’m not exactly sure how long the cycle is. During this cycle you hear how all the “big guys” are chasing the little guys out of business. However, the tide does turn and eventually specialty stores pop up and […]

Filed Under: Creating a Plan Tagged With: Niche, Trends

How to Find the Perfect Niche for Your Product

Apr 20, 2018 By YEC

People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask. After completing my graduate studies in industrial engineering, I researched the luxury real estate market and the increasing demand in natural stone. […]

Filed Under: Marketing Plans Tagged With: Market Segmentation, Niche

Niche Marketing Works. Here’s How

Dec 28, 2017 By Dave Berkus

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. […]

Filed Under: Marketing Plans Tagged With: Competition, Marketing, Niche

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