Posts Tagged ‘Networking’
6 Powerful Ways to Invest in Your Employees
Larger companies and unicorn startups have ample resources to invest in their employees. From professional development classes and career coaches to flexible schedules and free catered lunches, these businesses go the extra mile to retain and empower employees. While small businesses have considerably less funding for employee development, it’s still an advantageous and necessary endeavor. It helps to create a…
Read More3 Super-Smart Marketing Tips for Small Business
Small businesses are always in the process of building a loyal customer base, developing unique brand identity and gaining customer recognition. During the nascent stage, most small businesses find it difficult to commit funds towards marketing efforts. Though some startups achieve massive popularity in virtually no time, this is relatively a rare occurrence. Viral marketing…
Read MoreAre You Building High-Level Business Relationships?
In the world of entrepreneurs and startups, high level relationships are everything. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. There are people you only recognize on the street, business friends, and then close friends whom you…
Read MoreA Simple Guide to Setting Up and Marketing Your Business on a Shoestring Budget
Nobody counts the number of ads you run; they just remember the impression you make ~Bill Bernbach Every business, at some point or other, has operated on a shoe string or non-existent budget. But of all the activities you do, marketing your business is simply essential. Marketing your business is what water is to a…
Read MoreWhich Lead Generation Techniques are Right for Your Company?
Leads (solid ones anyway) can be hard to come by. You know you need to up the ante in the lead gen department, but figuring out what works and what doesn’t isn’t easy. Particularly when you don’t have a handle on the options available to you. The secret formula for success is different for every…
Read MoreNetworking 101: How to Be a Creative Connector
Networking is like dating. What am I going to say? What do I do with my hands? Do they even like me? Don’t worry, we’ve all been there before. Networking is crucial in the working world and that’s why if you’re not engaging and purposeful, you’re probably not going to get that job offer [or second date].…
Read MoreHow Small Businesses Can Benefit from Hosting Events
Although marketing has moved in leaps and bounds and is now in the digital age, events still stand out as powerful tools for businesses. A carefully planned and well-executed event can be the catalyst to marketing success. An event can help expose your brand to a wider audience, inform people what your business is all…
Read MoreDo Promotional Products Really Work for Marketing?
Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that a tangible product is actually a great way to promote your brand? Let’s look at how you can leverage promotional products as part of your brand strategy in 2016. The power…
Read MoreWhy Trade Shows: The Relevance of Face-to-Face Marketing
As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective for your business. Trade shows often seem out of place on a marketing to-do list, which is mostly focused on social media campaigns, email blasts and other digital efforts. But, these…
Read More5 Ways to Boost Your Business Using the Connection Economy
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small…
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