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Home / Archives for Murray Newlands

Murray Newlands

The 6 Types of Entrepreneur

Aug 4, 2015 By YEC

Are you a world changer? An innovator? An opportunist or a jack of all trades? Maybe you’re a serial entrepreneur—or are you actually a wantrepreneur? These are the six major types of entrepreneurs out there, and you likely fall into one of these categories. No one type is better than the other, although the wantrepreneur […]

Filed Under: Personal Readiness Tagged With: Leadership, Murray Newlands, Philosophy

Digital Marketing Mistakes to Avoid

Mar 13, 2015 By Murray Newlands

Digital marketing campaigns are a great way to grow an online audience and develop a brand image. However, with so many options available and even more emerging, some companies don’t know where to start.

Filed Under: Online Marketing Tagged With: Digital Marketing, Mistakes, Murray Newlands, Online Strategy, Social Media

Current Trends in Online Advertising

Oct 24, 2014 By Murray Newlands

According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Email, Mobile, Murray Newlands, Online Strategy, Search Engine Marketing, Social Media Marketing

How to Use Twitter for Business Marketing

Oct 3, 2014 By Murray Newlands

If you are looking to market your company online by using Twitter, there are some things that you need to know. Start by learning the basics to getting set up and then learn more about how to maintain and engage your flowers. Here are some tips on how to use Twitter for business marketing.

Filed Under: Online Marketing Tagged With: Murray Newlands, Social Media Marketing, Twitter

Why Reputation Management is Important for Small Business

Sep 25, 2014 By Murray Newlands

Many small businesses think that reputation management isn’t important until something bad happens and the company gets negative press. However, the truth of the matter is that managing your reputation online is the way to prevent things from spiraling out of control.

Filed Under: Advertising and Lead Generation Tagged With: Branding, Murray Newlands, Online Strategy, Reputation

SEO for Social Media

Sep 17, 2014 By Murray Newlands

Most people think of SEO as only for getting traffic to their websites. However, SEO for social media is important as well. These days Google does consider social media as a part of the algorithm for determining the ranking of your website.

Filed Under: Online Marketing Tagged With: Murray Newlands, Search Engine Optimization, Social Media

How to Do Online Marketing for eCommerce

Sep 9, 2014 By Murray Newlands

If you own an eCommerce business, you will need to devote a large portion of your online marketing budget to promoting your site. With eCommerce businesses, the goal is to convert potential customers to paying customers. Here are a few tips to help you with doing online marketing for your eCommerce business.

Filed Under: eCommerce Tagged With: ECommerce, Murray Newlands, Online Marketing, Pay Per Click

Does Your Business Really Need Social Media?

Aug 26, 2014 By Murray Newlands

Many businesses are lagging behind in adopting social media at their companies for a variety of reasons. There is no mistaking the fact that social media marketing has resulted in countless marketing successes, however, despite these figures some businesses want more evidence to prove the benefits of social media before expending the costs.

Filed Under: Online Marketing Tagged With: Facebook, LinkedIn, Murray Newlands, Social Media, Twitter

Email Monetization: How to Get the Most Out of Your Email Marketing

Aug 19, 2014 By Murray Newlands

Want to know just how effective email marketing is in 2014? Well according to a recent study, email marketing has an ROI of 4,300%, and is largely considered to be more successful than content marketing, social media marketing, PPC, offline direct marketing, mobile marketing, affiliate marketing, and more.

Filed Under: Online Marketing Tagged With: Email, Infographics, Marketing, Murray Newlands

3 Tips for Driving More EDU Leads

Aug 12, 2014 By Murray Newlands

It may be summer now, but most young adults are already gearing up to head to school in a few short weeks. That means that now is the perfect time to talk about education lead generation.

Filed Under: Advertising and Lead Generation Tagged With: Education, Lead Generation, Murray Newlands

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