Top 3 Legal Mistakes of Beginning Entrepreneurs

You’re an entrepreneur about to launch your new idea and form your own company. You’ve done your homework and you’re ready to go into business and make money. What could possibly go wrong? Let’s double-check that homework, because there are 3 very common legal mistakes that entrepreneurs make when they start out. Unless you avoid…

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Don’t Make These 5 Common Inventory Mistakes

Believe it or not, inventory management is one of the most important things in the creation of your product. It is the movement of the inventory from raw materials to finished goods and from items to products that creates the flow of money. But, what if you weren’t managing your inventories well? Here are the…

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The #1 Website Killer: Slow Loading Times

A small and growing business needs leads. Generating them can be done with a number of different strategies, but if someone reaches your website and waits too long for it to load, they’ll turn around and leave. The worst part? They won’t come back. You get one chance to make that killer first impression. Today…

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7 Reasons Your Content Marketing Isn’t Working

We are often told that to be successful online we need to embrace content marketing. Content marketing helps aid your site’s SEO, gives you an outlet to promote our business and gives people a reason to stay on your website. Many of us heed this advice, only to find that we get nothing out of…

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7 Lessons They Don’t Teach You in Crowdfunding School

Crowdfunding is the hot new vehicle for raising money to support your entrepreneurial efforts, with over 1,250 website platforms around the world to help you, according to a 2015 industry report. In fact, the report suggests that the total amount raised annually (over $30 billion) now exceeds the funding from venture capitalists during the same period.…

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5 Easy-to-Make Mistakes That Can Sink Your Business

It is an unfortunate fact that many businesses fail within the first few years. While it may be a combination of reasons, such as bad marketing plans, insufficient funds to keep up with orders, or lack of stuff, it is never easy to have a business fail. Here is look at five common mistakes that…

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Clear Sailing: How to Keep Your Company Afloat During a PR Crisis

Companies are built on reputations. Two businesses could produce the exact same product, but one will receive more customers solely because of their name recognition and the reputation they have built over the years. When something happens that puts your business’s reputation in jeopardy, it is essential that you react quickly and decisively to address…

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Do You Make These Common Content Marketing Mistakes?

Like any other job out there, content marketing also requires discipline, dedication and commitment.  Even so, marketers can fall short of expectations for more than one reason. In order to succeed in this particular business, one has to create a strategic marketing plan in order to position the business as a useful resource for the…

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Avoid These 5 Mistakes New Franchise Owners Make

Considering opening a new franchise? You’re not alone. Franchise ownership is hot for a lot of reasons. You get to be your own boss, giving you more freedom and flexibility in your career. You also get a valuable head start when beginning your new venture because much of the market research, marketing and setup have…

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What’s Your Oops Plan?

Every business needs to have an oops plan—a pre-determined course of action that allows you to make amends with your customers when something goes wrong. This isn’t something you can create on the fly—it needs to be something that is rehearsed and ready to take off the shelf at a moment’s notice.  Because even the…

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