Posts Tagged ‘Marketing’
Educate Your Customers
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
Read More Surviving the Imminent Millennial Takeover
We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.
Read More Marketing for Repeat Business
The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.
Read More Applying Political Terms to Marketing Segmentation
There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.
Read More Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
Read More What Is a Sales Alliance, And How Can It Help You?
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Read More Effective Market Segmentation
A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.
Read More Social Media Myths
Social media can put your business in front of a lot of new people thanks to viral content—but it doesn’t happen automatically. With all the voices trying to be heard, it takes a smart plan to make it work. Many small businesses miss out on opportunities to go viral by buying into social media myths.
Read More Principles of Social Marketing
Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.
Read More Marketing Basics
Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.
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