5 Keys to Local Search

By Ed Fox | Jun 13, 2013

In order to understand a little more about the process of Search Engine Optimization, it’s important to be aware of the distinction between local search and organic search. In local search, it can be difficult to deal with a lot more variability in terms of search platforms and market distribution, but you can also really benefit from the absence of market leaders in your community.

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Visualize Your Data Using iCharts

By Dan Fontaine | Jun 13, 2013

We’ve all been in a meeting where someone is presenting a data set and nothing seems to make sense until they show a chart or a set of charts that present all the information they’ve been discussing in a well-organized, easy to read fashion. That’s exactly the clarity you want to convey when discussing your business.

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Local SEO Tools Worth Noting

By Ed Fox | Jun 13, 2013

Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it’s still important to be aware of what new technologies can help your small business flourish in search.

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Standing Out at a Trade Show

By Eric Blair | Jun 11, 2013
Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.
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Why You Need a Real Person Talking to Your Customers

By Jim Plunkett | Jun 10, 2013
Personalization at the small business level, especially local small businesses, means having a live person answer when someone calls. Answering service companies, which have failed miserably in the past, mostly due to technology limitations, are now poised to provide small businesses the added advantage they need in an ever increasingly competitive environment.
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Is Customer Service the New Marketing?

By Shep Hyken | Jun 10, 2013
The line between customer service and marketing is becoming blurred, and some companies are even counting customer service as a marketing expense. Although in the past there were definitive marketing and customer service “departments,” it makes sense to acknowledge their relationship and interaction for the overall good of the company.
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