Posts Tagged ‘Marketing’
5 Ways Writing a Book Will Kick-Start Business Growth
What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the…
Read More5 Types of Essential Software for Achieving Small Business Success
Today’s entrepreneurs have far more advantages than we had fifteen years ago. This is almost entirely due to technology. Anything that could require weeks to implement can be done in a few hours now, whether it is market research, ad campaign strategy, SEO, or content marketing. If you are starting your first business, all the…
Read MoreFind Gold with Forgotten Leads
What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs…
Read MoreThe Power of Personas
Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about anyone to claim and prove authority and expertise. But it takes well-researched personas to create successful content. In looking at…
Read More9 Ways to Use Pull Marketing When Push Doesn’t Work
More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. This is called inbound marketing, where customers are pulled to you, rather than feeling accosted at every turn by your brand messages via email, newspapers and…
Read More7 Ways to Influencer Marketing Success
The digital marketing field has been so impactful in the business industry that it has essentially become a necessary tool for success. This also stems from the fact that digital marketing itself has grown into smaller areas and marketing strategies. Of these smaller strategies, influencer marketing is arguably the most effective method. Without a doubt,…
Read MoreNew Study: Why People Like Promotional Products
Does advertising really influence people to buy? Research proves it does, and the reason is so subtle that they may not even realize it’s happening. So says a new study conducted by PPAI Research that focused on the connection with promotional products in three areas: mindset, motive, and meaning. Mindset 80% like receiving promotional products…
Read More6 Proven Ways to Market Your Business without Breaking the Bank
Small-business owners are well aware of the highs and lows of owning and running their own business. They all know and remember that initial high of forming the business idea in their head, planning everything out and fully committing to the idea. They also know the lows of struggling to find a loan, figuring out…
Read MoreThe Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point…
Read MoreYou’re Not Going Crazy
Have you ever been watching TV while simultaneously playing a game or surfing the web on your phone and suddenly it feels like everywhere you look there’s an ad for the same product? For example, you just heard (because you were looking down at your phone) a TV spot for the latest Toyota vehicle and…
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