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5 Types of Essential Software for Achieving Small Business Success

By: Jane Donovan


Types of Essential Software for Small Business Success

Today’s entrepreneurs have far more advantages than we had fifteen years ago. This is almost entirely due to technology. Anything that could require weeks to implement can be done in a few hours now, whether it is market research, ad campaign strategy, SEO, or content marketing.

If you are starting your first business, all the options available can seem overwhelming. What type of software is useful for aspiring business owners? Do we need fifty programs to get started?

Here are five types of software that will help you succeed faster in business, regardless of your model or industry:

1. Marketing Programs

Your first client is the difference between having a business and having a hobby. Many marketing tools have simplified the sales funnel process, from brand awareness to recurrent purchases. The most highlighted companies are Clickfunnels, HubSpot, and Hyros.

Digital marketing websites help you design all aspects of a sales funnel to start receiving customers. The main function of these services is to create a selling proposition and communicate with potential customers.

These are useful to build lead generators and email lists, creating sequences to increase brand loyalty. Top entrepreneurs use services like Clickfunnels, using existing presets to improve their conversions.

2. Management Tools

When starting a business, the hardest moment of the process goes from the first months of product creation to getting your first client. There is no feedback before your first sale, and it is easy to feel confused.

This scenario is more common with software businesses requiring an initial cost of money and time. You can keep your long-term goals on track by breaking down your objectives and creating to-do lists.

You can also use Evernote to reliably save notes online among your team members to clarify the progress they’re making each day. It also helps the team spot problems faster and get things back on track.

3. Keyword Research Websites

The first step to getting more customers is to increase brand awareness. Many tracking applications share information about visitor behavior which you can use to improve your visibility.

If you don’t know which one you should use, choose SemRush. It offers a detailed report about the monthly searches of a keyword, trends, and related terms. You may find a free trial or promotional code to test this keyword tool by yourself.

4. Market Research Applications

A good long-term strategy is to attract customers using brand recognition. What if they don’t know your company? If you want to save time, you can actively search for customers with Market Magic and similar services.

These services allow you to get out there and show up for your customers. When you enter a keyword, the software tracks all the search terms of the main search engines, returning a list with the companies found.

Market research tools are an unfair advantage when used for local businesses. You may find hundreds of companies in a specific location and send them an email offering your service. By chance, you will get your first customers.

5. Content Strategy Tools

Buffer is a broadly used application designed to work smarter. It helps to organize and schedule when you want to publish your content on social media and the company website.

This social media manager is an exponentially grow your traffic over time, requiring almost no time to set up. You can delegate content publishing to many marketing companies, leveraging your resources.

Published: October 22, 2019

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Jane Donovan

Jane Donovan is a copywriter and blogger from the Deep South. She grew up taking vacations to the Gulf of Mexico and the lakes of Georgia before growing up, leaving her hometown for college, and studying aboard in Madrid, Spain, Jane majored in English and start working in journalism and copywriting just after college since 2005. Her main interests when it comes to writing are local marketing for mom and pop stores, often highlighting how those hometown companies can use digital marketing.

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