Mini Marketing

The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there…

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How a Fitness Instructor Uses Texting

How would you use SMS Messaging in the fitness arena? Everyone needs exercise, right?  Right! This is nothing new, doctors have been saying it for years and now it is even trending. Well, Ana Ferris, owner of Baila Comigo Dance Fitness Studio, has found a way to get paid to exercise. Ana found a way…

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Take a Stand

My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge? It had nothing to do with my hair and everything to do with my heart. More than ten years ago, Dove’s agency…

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5 Email Marketing Strategies to Succeed on Small Business Saturday

If you own a local business, you can take advantage of Small Business Saturday by launching a cost-effective email campaign to boost awareness of your brand and generate increased profits. The holidays are upon us, and they’re an essential time of year for retailers. American Express’s Small Business Saturday is your chance to take advantage…

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And Action!

It seems simple on the surface. You sell something awesome that people really need and want. In theory, all you should have to do is let them know you’re open to selling it to them, right? And yet we’ve all experienced the frustrating situation of having someone tell us that they genuinely want what we…

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Neil Patel Reviews 3 Hacks That Will Grow Your Business

Maybe you’ve used his keyword research tools, read his blog, watched his videos, or listened to his podcasts. You’ve likely heard that name Neil Patel somewhere, somehow. With over 18 years of experience at the forefront of internet marketing, Neil has earned his expert status and trusted reputation. It also helps that he makes sure…

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What’s Better: SMS Messages or MMS Picture Messages?

The other day, I got a great question from a Betwext Pro User, Dave. He’s been using SMS marketing for some time. He’s had great success using texting to drive customers back to his chain of Pubs. Check out the case study we did a few months back. How One Chain of Pubs Uses Text…

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4 Automated Marketing Strategies That Grow Revenue

Starting a small business can be thrilling and intimidating at the same time. Managing your financials, employees, company image and pushing sales can be overwhelming—leaving little to no time for marketing endeavors. If you own or operate a small business, automating your marketing can help drive traffic to your mobile site, increase brand awareness and…

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