Posts Tagged ‘Marketing’
11 Tips to Double Your Twitter Followers
Twitter plays by its own rules. Increasing your Twitter followers does have some distinct benefits for business and brands. Here are three worth mentioning.
Read More The Evolution of Marketers
We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don’t overwhelm them.
Read More Marketers Need a Number Too!
Many companies leave the numbers up to the sales team. Hot leads, warm leads, cold leads, lead conversion rates, quotas, etc. But what about the marketing team?
Read More Looking to Improve Your Fitness Club? We Have Some Advice!
Are you effectively managing your fitness studio? Since a fitness studio centers on customer service, it’s important to maintain a hands-on approach.
Read More Does Your Marketing Reflect Older Customers? 10 Tips
Did you know that 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization? That’s one in five people! Whether yours is a small to medium B2C or B2B business or nonprofit organization, is it ready now, and for the future, in accommodating this demographic?
Read More Is Your Content Created for Machines or Humans?
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.
Read More Who Determines Absolute Value?
Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors.
Read More You’re Stuck in a Rut
Because of their small size, SME’s (small to medium size enterprises) have little regard for professional marketing. They draw their inspiration from the leaders in their categories.
Read More Small Business Podcasting 101
Podcasting is an inexpensive way to effectively reach and build your small business’s customer base. But maybe you’ve never recorded yourself before, and what would you even say? Should you go ahead and try anyway?
Read More 4 Basic Premises of Writing from My Fortune Cookie
A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”
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