How Much Should You Invest in Marketing?

If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing?
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10 Tips to Facebook Success

When trying to get audience attention for your company it is easy to fall into a few mistakes, but that’s not you! You want to make your company’s Facebook page unique and interesting, while also being on-par with trends.
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Moneyball Inbound Marketing

Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
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How to Size Your Marketing Budget for Funding

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors.
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