Posts Tagged ‘Marketing’
Focus on Your Brand Before Launching New Business
If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only 26% of US small and medium-sized businesses (SMB) owners and managers focused on their logos and branding before launching their…
Read More10 Marketing Psychological Studies for the DIY Entrepreneur
Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little…
Read MoreIf They Don’t Care, Are You Even There?
I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make.
Read More How to Be Camera-Ready for Your Business Video
Videos are a great way to spread information about your company. They can educate, entertain and engage your audience. These are all positive benefits of video marketing.
Read More How Apartment Owners Can Use a Marketing Service
Some businesses still do not understand why they should be actively marketing online beyond their web presence. An apartment rental is one industry that may feel that way.
Read More Becoming a Marketing Master
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.
Read More Majority of Small Business Owners Say They Lack Marketing Skills
A recent University of Phoenix study of small business owners across the US “enjoy what they do and are glad they did it, even with the challenges that go along.”
Read More Nostalgia Marketing: What Is It?
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth
Read More What Would Don Draper Do?
As the final season of the seminal series Mad Men came to a close, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero.
Read More Who Shouldn’t You Serve?
Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers.
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