Posts Tagged ‘Marketing’
Benefits of Video Marketing for Small Businesses
Video marketing is often seen as an expensive, luxurious form of marketing, reserved only for big brands with equally big marketing budgets. When it comes to getting (and keeping) consumer attention, there’s little doubt video does the job. Video marketing is bigger than ever, with online video accounting for a staggering 50% of mobile web traffic.…
Read More5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…
Read MoreWhat Don’t You Know?
Take off your “I’m trying to be healthier” hat for a minute and answer honestly. Wouldn’t it be awesome if you could start every meal with one of your favorite desserts? You either said yes or you’re lying! Of course it would be great to do that—desserts are not only tasty but they’re festive and…
Read More5 Reasons to Love Event Marketing
All businesses should be targeting new customers using a number of different mediums: through social media; PPC advertising; print advertising; telesales; but what about event marketing? Events such as exhibitions and trade fairs are a great way to attract new business and should form a key part of your marketing strategy. Here are five reasons…
Read MoreThe Power of Video Marketing
There was a time when video was an afterthought for many of us. Then things changed. Currently Google, which owns YouTube, brings in 1.1 billion unique monthly visitors; YouTube brings in approximately 1 billion. However, despite these staggering numbers, only a small amount of US based small businesses use YouTube; only 9% according to an…
Read MoreAre You an Old School Customer Marketer?
“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time-honored methods of reaching our customers have worked for as long as there was print and radio/TV to get the message out. And both have become increasingly obsolete as new channels of reach have evolved, allowing…
Read MoreWhy Mobile Matters to Your Franchise
Franchises are in a unique position in the market. Your franchise feels like a corporation because there is a large corporate entity backing the business. However, it’s primarily local. You rely on your local customers to bring you business, patronize your shop, and help you earn the living you always imagined you would. You’re probably doing…
Read MoreAre You Leveraging Industry Awards in Your Marketing Strategy?
Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a great marketing opportunity and add value in the form of prestige and messaging for small businesses. Are you missing marketing opportunities because you’re not applying for awards and competitions? Most industries…
Read More10 Effective Marketing Lessons from Sun Tzu’s “The Art of War”
Sun Tzu’s “The Art of War” was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence can be felt in both the East and the West today—not just in the military sciences,…
Read MoreRunning a Small Business: Cutting Past the Misconceptions
Thinking of starting a business? For many, becoming an entrepreneur represents the epitome of the American dream: freedom, independence and unlimited opportunity. It’s true: running your business can be incredibly rewarding. Though any veteran business owner will tell you that the Hollywood image of being in business doesn’t always match up with reality. Let’s take…
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