Posts Tagged ‘Marketing’
Coming Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone too far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We…
Read MoreThe Increasing Importance of Millennials in B2B Marketing
Yes. You read right. This post is about millennials and yes, they are growing into an increasingly important target market for all B2B verticals, especially in manufacturing, technology & business services. If you think millennials are not-so-important in the grand scheme of things when it comes to B2B marketing, well, my friend, it’s time to…
Read MoreSelling Across the Sea: 4 Essential Steps for Effective Foreign Marketing
Before you enter into a foreign market, you need to do some careful research. Lots of businesses charge headlong into markets they don’t understand fully only be to be crushed by competitors that have more experience and authority in the market they serve. Here’s how to swoop in, dominate, and not get killed. Establish Yourself…
Read More5 B2B Brands Who Rocked Storytelling
B2C storytelling has a long and stable history. Think Don Draper from Mad Men, whose whole thing was basically telling good stories (and acting less intoxicated than he should have been). But B2B? It’s harder to come up with good examples of businesses successfully marketing to other businesses with compelling brand stories. And while they could’ve…
Read MoreSet Specific Goals for Text Marketing
Mobile marketing continues to increase in strength and demand. This is partly due to the sizable market and partly because texting is engaging, effective and interactive. These statistics will show you exactly what the SMS market in the United States consists of: 97% of adults, in America alone, use their cell phones at least one…
Read More3 Marketing Tips on a Budget
According to a recent survey, only 15 percent of business owners spend more than $1,000 on marketing each month, while sole-proprietorships spend an average of just $290. In other words, chances are if you own a small business, you’re likely looking for ways to get the word out about your business without a large cash…
Read More5 Ways to Get Other People to Market Your Franchise
When you first open your doors, how will you let your community know you’re in the neighborhood? How will you market your franchise? Most marketing plans, in the beginning, consist of sending out flyers, putting out sandwich board signs or advertising in local publications. Although these are good, they’re all costly. One of the lesser…
Read More5 Reasons to Market by Texting
If you think texting is only for teenagers, you might be missing out on an effective marketing tool. Mobile marketing is quickly becoming a necessity for today’s small businesses. One recent survey found that 72 percent of U.S. adult respondents were never more than five feet away from their smartphone—that’s a huge captive audience that…
Read More5 Easy Ways to Market Your Business on a Tight Budget
Can a business survive without marketing itself on the internet? Of course, it can, but not very effectively. Simply put, you need to take your business online if you want to reach a wider and bigger market. Once your business reaches the digital space, it benefits in so many ways, including: It gets a bigger…
Read MoreVideo Marketing: The Guide for Small Businesses
Next time you’re searching for something online, notice how many times a video crops up. Thinking about a holiday? A video shows you the resort. Trying to work out how to use that new gadget? Try this online video guide. Looking for an architect? Click on the video for a guided tour of the practice’s…
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