Posts Tagged ‘Marketing’
5 Free and Easy Ways to Promote Your Small Business Today
Twenty minutes. That’s all you need. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business is it? OK, so let’s get on with this. Tell one stranger you meet about your business In a supermarket…
Read More7 Reasons for Startups to Maximize Early Visibility
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid…
Read MoreDo Promotional Products Really Work for Marketing?
Usually dismissed as an old-hat marketing technique, are promotional products making a comeback? In the world of ephemeral digital connections, could it be that a tangible product is actually a great way to promote your brand? Let’s look at how you can leverage promotional products as part of your brand strategy in 2016. The power…
Read MoreReal-Time Personalized Marketing: Engaging Across Channels
Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an omni-channel experience to your customers. Brands with the most solid omni-channel buyer engagement processes retain roughly 89% of their customers.…
Read MoreHow to Get New Customers by Targeting New Markets
Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Expanding your market into these areas requires thinking outside…
Read More5 Email Marketing Strategies to Consider in 2016
It’s tough breaking into an already busy industry, but there are startups created every day. Hopeful founders dream to lead their new company in a strong direction, no matter the trials they might have to pass to reach success. However, the competition is fierce, and one of the biggest concerns of the modern age is…
Read MoreMy Fish Bowl Story of Marketing Mistakes
Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning software—to its first trade show. We did the standard booth thing, brought along products, and sell sheets, business cards, and so forth. And we put a plastic fishbowl on…
Read MoreChoose the Right Videographer to Enhance Your Marketing Campaign
By now, most businesses know that content is king, but what type of content is reigning supreme? Video is ruling, and it looks like the there is no danger of it losing its crown any time soon. Statistics from YouTube show that the number of people watching their videos each day has increased by 40%…
Read MoreIn Marketing, Practice Like You Play
Anyone who has ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you play.” In other words, if you practice sloppy, you’ll play sloppy in the game or recital. The same thing holds true in marketing communications. Marketing communication involves the different ways a…
Read MoreWhat Every Business Should Know About Finding a Marketing Agency
Trying to find the perfect agency today is kinda like walking around a bookstore where all the genre signs have been taken down and patches of duct tape are obscuring the book titles. Thousands of obscure options to choose from, and absolutely no clue where to start looking. Finding an agency doesn’t have to be like…
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