Posts Tagged ‘Marketing’
5 MailChimp Tools to End Your Marketing Worries
Why MailChimp? Gone are the days when your marketing team gained customers by making unsolicited cold calls. Today, every marketer is making optimal usage of the digital world to market & sell their products. Among digital marketing options, email is the best marketing tool that can help you address a large audience with just one…
Read MoreA Simple Guide to Setting Up and Marketing Your Business on a Shoestring Budget
Nobody counts the number of ads you run; they just remember the impression you make ~Bill Bernbach Every business, at some point or other, has operated on a shoe string or non-existent budget. But of all the activities you do, marketing your business is simply essential. Marketing your business is what water is to a…
Read More7 Costly B2B Social Media Marketing Fails
Social media is better at one-on-one—B2C—marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen’s The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies “are a better fit” for B2B for a variety of reasons. B2B companies tend to have a more focused understanding of their clients. Their depth of subject matter expertise and expert…
Read MoreHow Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing—typically promotions and in-store collateral—much of your marketing as a franchisee falls on your shoulders. What Franchisors Do Most franchisors have what’s called a mandatory marketing program. Part of the franchise fees you pay,…
Read MoreHow to Get the Most Out of Your Inbound Marketing Agency
When they said it takes two to tango, they weren’t kidding. The timeless adage applies to agency–client relationships too. Having a hefty budget alone or hiring the most decorated inbound marketing agency is not the end-all be-all of a successful campaign. If you’re looking into hiring an inbound marketing agency or already working with one, here are some…
Read MoreThe Surprising Marketing Channel That Gen Xers Value
We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation. “Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31%…
Read More5 Ways Media Consumption is Shaping Future Marketing Trends
The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with…
Read MoreHow Marketing to Millennials is Different
Generation Y, otherwise known as the millennial generation, is the most coveted demographic for marketers. Not only is this generation among the largest of demographics, but it is also one of the most “spendy.” If you can hook millennials on your product or service, you can set your business up for long-term success. The challenge…
Read MoreChristmas Lights Business Thrives Using Christmas Text Messages
Today, it’s officially 112 degrees in the desert, and the thoughts of sipping eggnog (spiked of course) by the fire, are dancing through my head. I know it’s still a long way off, but for some strange reason I’ve started thinking about Christmas! Why am I thinking of Christmas? Because I just interviewed Jonathan from…
Read MoreMarketing Mistakes That Will Crush Your Growing Startup
Growing a successful business is incredibly difficult. Less than one in five businesses survive after the first few years. A number of factors can contribute to failure, but marketing mistakes are the most common. Too many promising entrepreneurs have shot themselves in the foot by failing to have a good marketing strategy in place. Avoid…
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