Posts Tagged ‘Marketing’
Why SMS Marketing Works When Email Doesn’t
Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, it doesn’t. I recently had the opportunity to review the email account of a small publishing company… and what I found was shocking. (I’m protecting the innocent by not naming names here…) Over 10…
Read MoreInfluencer Marketing is Hot But Not New
Influencer marketing seems to be the “newest” buzzword in marketing. If you haven’t heard the term, here are some definitions to review: “Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” (Lee Odden, TopRank Marketing Blog) “Influencer marketing is simply the action of promoting and selling…
Read MoreWhich Emotion Should You Cater to When Presenting a Brand?
People laugh, cry, and frown. They get surprised, are spurred to anger, and feel fear. People love and hate and every point in between. It’s all part of living, of being human—much more when these emotions are instigated by external forces and circumstances that draw them out. Along with that comes familiarity, empathy, and sympathy.…
Read MoreWill It Work?
I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people looked at me and said, “Yeah, I have a question. Will it work?” I’m a big fan of being…
Read MoreWhat is Account-Based Marketing?
So you’ve heard the jargons account-based marketing and inbound marketing thrown around by b2b marketing agencies, but do you know what they entail and which type of marketing your business should pursue? What Is Account-Based Marketing? Account-based marketing relies on aligned sales and marketing teams within a B2B organization. How many people can say that…
Read MoreHow to Establish an Effective Brand Voice
Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any effort well worth it. A social media account that people want to follow, killer website copy and compelling content marketing…
Read MoreMicromarketing Benefits: Great Rewards for a Challenging Strategy
A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence…
Read MoreMobile Marketing Tips to Drive eCommerce Sales
Mobile marketing is continuing to become more and more essential for businesses with eCommerce stores. In 2014 more than 19% of eCommerce sales in the US were attributed to mobile devices. This figure continues to rise today. With mobiles and tablets to use for making purchases, people can browse at ease, any time of the…
Read More14 Business SMS Messages Everyone Needs to Use
Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages to use? These are great questions and I’m going to answer them today. To put it simply there are a…
Read MoreWhat Are Your Top Priorities for Social Media Marketing?
It’s likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year? As a small-medium business or nonprofit organization, your budget doesn’t allow for big-buck tactics. So, I’ve compiled a list of affordable options based on what some experts and studies are…
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