Posts Tagged ‘Marketing’
3 Most Successful Email Tactics are the Most Difficult
You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth. Now there’s a new study that proves that hard work pays off for email marketing list growth. After all, the whole point of email marketing is to expand our reach to the “right” people with the “right” message that…
Read MoreMarketing Automation Done Right
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.” The most common channel where marketing automation is used is email. Whether you realize it or not, you’ve interacted…
Read MoreDo You Put Your Customers First?
I know. It’s not a common question. And, what does it mean anyway? Does it mean being customer-oriented, customer-focused, and having a customer-centric mindset with the people your business or organization serves? According to the new MarketingSherpa Customer Satisfaction Research Study, there’s a new term on the marketing scene called, “customer-first marketing” and it’s supposedly different…
Read MoreHow to Be an Expert Niche Market Finder
I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a niche market. The “niche” does a lot of the “defining” for you. If you’ll allow me a quick analogy, selling…
Read MoreIdea of the Month Club
Remember back in the day when you could subscribe to a Book of the Month Club or a Record of the Month Club? It was a novel idea to have a new item chosen with your preferences in mind and have it sent directly to your house. Today, of course, there are many direct mail…
Read MoreHow’s Your Marketing Game Plan Going?
I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Rather than wait…
Read More3 Quick and Easy Marketing Tips for Your Franchise
This is going to be a killer year for your franchise. How do I know? Because I’m about to give you some crazy easy marketing tips that you’d be a fool not to take advantage of using. So many business owners think marketing is this complex thing that they don’t need to bother with. But…
Read More7 Proven Ways to Use Digital Signage in Your Small Business
You’ve probably been to your local fast food chain and noticed that they’ve switched to digital signage for displaying their featured menu items. And if you stop by big stores, you would notice that most of them have replaced their cardboard or paper signs with TV screens displaying their latest offers and deals. If you’re…
Read More8 Ways to Market to Customer Emotion as Well as Logic
The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. In fact, some of the best, including Steve Jobs, actually drove culture change rather than waiting for it to happen. What are the lessons…
Read More3 Super-Smart Marketing Tips for Small Business
Small businesses are always in the process of building a loyal customer base, developing unique brand identity and gaining customer recognition. During the nascent stage, most small businesses find it difficult to commit funds towards marketing efforts. Though some startups achieve massive popularity in virtually no time, this is relatively a rare occurrence. Viral marketing…
Read More