Posts Tagged ‘Marketing’
5 Things to Do When Marketing to Baby Boomers
I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation has taken a hit by the Great Recession, it’s still considered wealthy and expected to inherit $8.4 trillion by 2030! We…
Read MoreThese 4 Marketing Strategies Significantly Accelerated My Business Growth
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever expanding tourism market. What I hadn’t expected, however, was the number of other agencies already established in the country, and…
Read MoreWhat Does the Facebook Algorithm Change Mean for Your Small Business?
Facebook’s new algorithm will make life harder for many small businesses On January 11th, Facebook announced a change to its news feed algorithm. Over the next few months, the algorithm will come into force. The new algorithm aims to promote content from family, friends, and groups and cut down on messaging from brands. The implications…
Read MoreMarketing Dilemma: Is Expressing Your Politics Risky?
Mixing marketing and politics used to be taboo for most businesses and nonprofit organizations, unless their missions were political in nature. In today’s divisive political climate, several enterprise businesses have strategically incorporated their political beliefs in their advertising campaigns and social media channels. Of course, corporations have the money to back any political risks they take,…
Read MoreA Marketing Budget Example That Covers All Bases and Ensures ROI
As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results…but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along…
Read MoreWhy a Marketing Campaign Plan Fails—and How to Make Yours Succeed
It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version of fame and fortune as the output. Alas, that’s not always the case. Marketing campaigns, even those boosted by gargantuan…
Read More6 Easy Ways to Grow Your Small Business Through Social Media
The power of social media cannot be underestimated when it comes to growing your business. You can easily reach and connect with like-minded people almost instantly. Without the use of social media, your online presence would be non-existent. Many users rely on social media for entertainment, building relationships and for useful information. To see just…
Read MoreYour ENewsletter is Missing the Point
Despite all of the talk about digital tools like programmatic media buying and social media, the old newsletter, or nowadays, the enewsletter is still a staple of many organization’s marketing efforts. Rightly so, when done right, they’re incredibly effective and a great way to stay in front of a prospect until they’re ready to buy.…
Read MoreLeverage AI to Transform Your Marketing Plans
Artificial intelligence is rapidly becoming the norm in a myriad of industries, but many small business owners and aspiring entrepreneurs alike still have yet to employ it to meet their business goals. Few mom and pop shops seem to realize the true potential artificial intelligence holds, and don’t understand how fundamentally it can transform your…
Read MoreThe Lesson of the 1-Legged Seagull
It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone on the planet to reach people. This leads to email overload, sensory overload, Internet addiction, tech burnout, and all kinds…
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