Posts Tagged ‘Marketing’
6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor…
Read MoreIf You Want to Transform Your Marketing, Try These 5 New Technologies
The digital age has rapidly disrupted virtually every industry, and marketing is no exception; more so today than ever before, emerging technologies are fundamentally reshaping how products are marketed, and how consumers can find goods and deals that work for them. Some innovations are more impactful than others, however, and marketers who don’t want to…
Read MoreCrucial Elements to Creating and Marketing Successful Apps
Having a mobile app makes it easier for customers to engage with your brand, but it’s not as simple as most people think. Simply making an app for your company won’t guarantee its success. You’ll also need to make sure your app has what it takes to beat the competition—and that your customers know it…
Read MorePitch Your Vegan Startup to Win 3 Months of Professional Marketing Support
Are you a newly founded vegan business looking for support in order to take your endeavor to the next level? If so we have an exciting opportunity for you! Lilac James is a Google certified full services marketing agency with a vegan core. In celebration of our 10th anniversary we’re giving one lucky vegan business…
Read More3 Reasons Marketing Disruption Will Work for Your Business to Build Your Brand
Technology is changing everything, from manufacturing and construction to design and engineering—and it’s changing at what feels like a rapidly increasing pace. As a professional in one of those industries, you know this all too well. From the tools to design, build, and make things to the demands of customers, today’s business landscape is nothing…
Read MoreA Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s marketing is a little more complicated than that. The channels have shifted from print, radio, and TV to more than…
Read More1 Important Marketing Update to Know NOW
There’s a recent and very important marketing update you should know about for your small-medium business or nonprofit organization. It will require action. General Data Protection Regulation (GDPR) The GDPR is the newest European Union data privacy legislation that went into effect on May 25, 2018. According to CNET: “The regulation expands the scope of what companies…
Read MoreWhat is SMS Marketing and How Does It Work?
SMS marketing is just another way to reach your potential customers and keep them in the loop about your services. Click here to answer the question, what is SMS marketing and learn how it works. Let’s face it, we all want to connect with a bigger audience through marketing. But it’s often easier said than…
Read MoreAre You Sure That Your Customers Are Online?
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do not use the internet! If you’re marketing a business or nonprofit, you’ll want to know who these people are so you…
Read MoreHow to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual…
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