Posts Tagged ‘Marketing’
What You Need to Know When Marketing to Rural Americans
If your business or nonprofit markets its products or services (or fundraises) to Americans living in rural areas, you’ve got to read this for new research findings! Did you know that almost 60% of rural adults believe that access to high-speed internet is a problem in their areas? Ouch! And, their socio-economic status doesn’t matter.…
Read MoreThe Biggest Trends in Marketing Right Now
Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers have access to myriad consumer touch points such as websites, social media, blog posts, online videos, texts and other available marketing channels. Additionally, modern marketers can refine their practices by leveraging…
Read MoreYou’ve Got to Multiply
The new year is fast approaching and as you start working on your marketing plan for 2019, you’re going to need to multiply. Consider these facts. The average US adult now spends over 100 minutes a day watching digital video (eMarketer) 26% of US adults listen to at least one podcast a month (statista.com) 65%…
Read MoreThe ROI of Promotional Product Giveaways
You may have seen them before. As a consumer, you may have been given one and probably even have it still lying around at home—a pen, notebook, tote bag, umbrella, or any such object that bears a company’s name and logo. Sometimes, you may even see them given out as a prize for a first-…
Read MoreChannels to Consider for 2019: Video
We’ve been talking about some of the channels—email, reviews, video, etc.—that I think every organization needs to consider as they build out their 2019 marketing plan based on data that suggests they’re too big to ignore. Back when I started my marketing career 30+ years ago, video was a very different beast than it is…
Read MoreInfluencing the Next Generation of B2B Buyers
Millennials might still seem like children to some. However, they are taking the labor market by storm. In fact, in just three years, Millennials will make up over 35% of the workforce. So, you need to shatter the image of them being the awkward kids just entering their adulthood. Sorry, but Millennials are coming and…
Read MoreKnow Before You Buy: Behavioral vs Contextual Advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior isn’t…
Read MoreThe Value of a One-Team Structure in Marketing
Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation, distribution,…
Read MoreUse AI Strategically to Improve Your Marketing Model
It’s uncommon today to find a new technology in marketing that does not promote Artificial Intelligence (AI) in some fashion. Some people understand AI as the computer thinking and making business decisions based on gathered customer information and other relevant data. Other people think of AI as a form of intelligent being that could potentially…
Read MoreBuild Your Email List
If you’ve been following along, we’ve been talking about some marketing resolutions to help you get a jumpstart on your 2019 marketing plan—email, reviews, video, etc. Over the next few posts, I’m going to tackle these suggested resolutions one by one and help you map out how you can crush each one in 2019. In case…
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