Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for your business. Marketing automation refers to software platforms and technologies designed to help businesses market/communicate more effectively on multiple channels […]
Marketing
Digital Isn’t a Department
Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and other aspects of this quickly changing landscape. I get it. It’s a lot to wrap your arms around. It’s comforting […]
Metrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way […]
4 Ways Digital Technology Helps Small Businesses Maximize Bookings
Digital marketing appears to be a double-edged sword for many businesses. It has a much higher ROI than traditional marketing strategies, which should mean that businesses are celebrating it. Unfortunately, 76% of businesses struggle with marketing and cite changes in digital technology as a main cause. Although the benefits of digital technology are clear to […]
14 Killer Advertising Tips for Startups
As a startup, you’re likely on a tight budget when it comes to advertising. Getting a business up and running is both an exciting and nerve-wracking time. You need to get the word out about who you are and what you have to offer, but the expenses seem almost mountainous at times. Fortunately, there are […]
Mini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there […]
How a Fitness Instructor Uses Texting
How would you use SMS Messaging in the fitness arena? Everyone needs exercise, right? Right! This is nothing new, doctors have been saying it for years and now it is even trending. Well, Ana Ferris, owner of Baila Comigo Dance Fitness Studio, has found a way to get paid to exercise. Ana found a way […]
Don’t Overlook These 3 Things to Successfully Launch a Small Business Referral and Affiliate Program
If your small business is looking for ways to grow organically, starting a referral program is a great way to accelerate the momentum you already have with your best customers. It’s a win-win for you and your customers. You get a new source of quality leads; your customers get a financial reward. Nexa recently launched […]
Take a Stand
My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge? It had nothing to do with my hair and everything to do with my heart. More than ten years ago, Dove’s agency […]
5 Email Marketing Strategies to Succeed on Small Business Saturday
If you own a local business, you can take advantage of Small Business Saturday by launching a cost-effective email campaign to boost awareness of your brand and generate increased profits. The holidays are upon us, and they’re an essential time of year for retailers. American Express’s Small Business Saturday is your chance to take advantage […]
