Posts Tagged ‘Marketing’
Why Word-of-Mouth Marketing Matters for Your Salon
“Hey, did you hear about that new salon down the street? I heard they have amazing services, and the prices are unbeatable!” This is an example of word-of-mouth marketing, where people talk about a business or recommend it to others based on their personal experiences. With the rise of social media and online reviews, word-of-mouth…
Read MoreHow To Start a Promotional Marketing Campaign
Promotional marketing campaigns are essential tools for businesses looking to boost visibility, attract new customers, and foster loyalty among existing ones. By strategically leveraging promotions, companies can create excitement around their products or services while effectively communicating their value proposition. Let’s look at how to start a promotional marketing campaign and ensure its success. Define…
Read MoreWhen Can You Raise Prices? Consider the Barbell Effect
The barbell effect is a concept in marketing and business strategy that describes how markets can become polarized, with a decline in the middle market and growth at both the high and low ends. Think of a barbell at the gym: there’s weight at both ends and a thinner bar in the middle. In a…
Read MoreTech-Driven Marketing: Tools to Enhance Your Marketing Efforts
In today’s rapidly evolving digital landscape, staying ahead in the marketing game requires more than just traditional strategies. With consumers increasingly engaging online, businesses must leverage technology to optimize their marketing efforts. Tech-driven marketing tools offer powerful solutions for everything from automating routine tasks to gaining deep insights into customer behavior. This guide explores the…
Read More5 Ideas To Increase Weekday Foot Traffic to Your Bar
For bars, breweries, restaurants, and other drinking establishments, it’s not hard to get a full house on the weekend. But what sets a bar apart from the rest is how well it can draw a crowd during the week. If you’re looking for ways to increase the foot traffic to your bar on weekdays, we’ve…
Read MoreThe Importance of Cohesive Branding in Business
In today’s highly competitive business landscape, cohesive branding emerges as a critical component for achieving success and establishing a strong, recognizable presence in the market. Cohesive branding goes beyond mere visual elements. It encapsulates the essence of a business’s identity, mission, and values, providing a consistent experience across all customer touchpoints. Let’s look at the importance of…
Read MoreCommon Marketing Mistakes Small Businesses Should Avoid
Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can help small business owners steer their marketing efforts in the right direction. 1. Neglecting a…
Read MoreWays To Attract Male Clients to Your Salon
Attracting male clients has become a growth strategy for many salons. After all, the male grooming industry is booming, with more men indulging in self-care than ever before. Embracing this trend could be the key to unlocking new avenues of business and boosting your salon’s bottom line. With a few thoughtful adjustments to your salon’s…
Read MoreSecrets Revealed: How to Launch Your Business Successfully in Just Days
Embarking on the entrepreneurial journey has never been more exhilarating, especially with the ability to launch a business in a matter of days becoming a tangible reality. This blog explores five vital strategies that can catapult your business idea from concept to launch swiftly and effectively. Dive into the world of quick market entry, leveraging…
Read More5 Strategies To Maximize Brewery Sales and Revenue
As the brewing industry continues to evolve, businesses are constantly searching for innovative strategies to make them more profitable. With the rise of craft breweries and changing consumer tastes, the industry dynamics have never been more fluid or challenging. Breweries that understand the rules of the game can not only survive but thrive in a…
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