Posts Tagged ‘Marketing’
AI Is Changing SM Marketing—Here’s Why You Can’t Ignore It
Alright, let’s talk about something shaking up the small business world: AI. Yup, that fancy tech isn’t just for big shots anymore—it’s here to help you rock social media without losing your mind. Some folks are already jumping on this train, saving time and looking like pros online. Wanna join them? Let’s break down how…
Read More4 Smart Marketing Strategies to Boost Your Aviation Business
Considering how competitive and vast the aviation industry is, marketing is key to helping differentiate your brand, remain relevant, and improve brand loyalty. Effective marketing allows you to communicate your aviation business’s service quality, timely performance, safety record, and more to attract and convince customers. Discussed below are four smart marketing strategies to boost your…
Read MoreHow to Collaborate With Influencers When Running a Small Business
For small businesses, influencers have recently become an essential tool for reaching a wider audience and building trust. Small businesses, in particular, can benefit from influencer collaborations as they offer an affordable way to promote products or services. If you’re running a small business and wondering how to effectively collaborate with influencers, here’s a brief,…
Read MoreBest Marketing Strategies for a Successful Cyber Monday
Looking to make a splash this Cyber Monday? Learn from these eight successful CEOs and marketing leaders as they reveal the best marketing strategies for a successful Cyber Monday. From exclusive early-access sales for loyal customers to unique build-your-own-bundle promotions, these expert approaches go beyond the basics. Dive into their innovative ideas to discover tactics…
Read MoreWhy Word-of-Mouth Marketing Matters for Your Salon
“Hey, did you hear about that new salon down the street? I heard they have amazing services, and the prices are unbeatable!” This is an example of word-of-mouth marketing, where people talk about a business or recommend it to others based on their personal experiences. With the rise of social media and online reviews, word-of-mouth…
Read MoreHow To Start a Promotional Marketing Campaign
Promotional marketing campaigns are essential tools for businesses looking to boost visibility, attract new customers, and foster loyalty among existing ones. By strategically leveraging promotions, companies can create excitement around their products or services while effectively communicating their value proposition. Let’s look at how to start a promotional marketing campaign and ensure its success. Define…
Read MoreWhen Can You Raise Prices? Consider the Barbell Effect
The barbell effect is a concept in marketing and business strategy that describes how markets can become polarized, with a decline in the middle market and growth at both the high and low ends. Think of a barbell at the gym: there’s weight at both ends and a thinner bar in the middle. In a…
Read MoreTech-Driven Marketing: Tools to Enhance Your Marketing Efforts
In today’s rapidly evolving digital landscape, staying ahead in the marketing game requires more than just traditional strategies. With consumers increasingly engaging online, businesses must leverage technology to optimize their marketing efforts. Tech-driven marketing tools offer powerful solutions for everything from automating routine tasks to gaining deep insights into customer behavior. This guide explores the…
Read More5 Ideas To Increase Weekday Foot Traffic to Your Bar
For bars, breweries, restaurants, and other drinking establishments, it’s not hard to get a full house on the weekend. But what sets a bar apart from the rest is how well it can draw a crowd during the week. If you’re looking for ways to increase the foot traffic to your bar on weekdays, we’ve…
Read MoreThe Importance of Cohesive Branding in Business
In today’s highly competitive business landscape, cohesive branding emerges as a critical component for achieving success and establishing a strong, recognizable presence in the market. Cohesive branding goes beyond mere visual elements. It encapsulates the essence of a business’s identity, mission, and values, providing a consistent experience across all customer touchpoints. Let’s look at the importance of…
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