Royalty-free image Looking to boost your marketing efforts with video content? Find out why that’s a great idea and how to do it below… Video marketing is a great idea for any business looking to grab the attention of their customers, leaving a strong impression and encouraging engagement, loyalty and sales. Small businesses in particular […]
Marketing
4 Top Tips For Organic Marketing
Building the amount of organic traffic to your website is crucial, particularly when you are an emerging business looking to compete against larger businesses. But how can you begin to grow this amount of traffic without spending a small fortune on the marketing budget? In this article, we will be providing you with some simple […]
Limited Budget? Here’s How to Market Affordably
Image Credit: Photo Mix from Pixabay. No business owner has as large of a budget as they’d want for their marketing. No matter what they have, they could always use a little more. You shouldn’t need to do so, though. Instead, there are quite a few ways that you can cut down on marketing expenses. […]
4 Essentials for Your Small Business
For many people, the dream of entrepreneurship is compelling. Fulfilling a vision, setting your own schedule and seeing your ideas flourish are just a few of the perks of owning a small business. Whether you are preparing to launch a new business or have an established company, there are some requirements. Here are four things […]
Do You Really Want to be the First to Market?
My stories of missing the context of the times Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. In each case, after overwhelming publicity, certainly noticed by a […]
3 Small Business Marketing Hacks That Work
If you own a small business and are still reeling from the effects of the COVID pandemic, there are many ways to stretch your marketing dollars. Many entrepreneurs are rethinking their expenses one month at a time. For many, that means learning a few new tricks about bootstrap marketing. Call these techniques what you will, […]
8 Marketing Hacks Every Startup Should Perfect
The art of marketing has its undeniable benefits, but it has a slightly different meaning for startups. How come? Simply put, startups operate in a different environment than traditional businesses, which is chiefly reflected in their “family-oriented” way of doing business. In a successful startup, each team member sees success and failure as shared contributions, […]
5 Big Marketing Lessons From Big Companies
Products don’t define your business. It is the market that establishes it. A brand like Colgate is no longer in the toothpaste business. With a product line that includes dental floss and mouthwashes, they are essentially in the oral healthcare business. Great brands provide solutions. They do this by giving people what they want. There […]
Don’t Ignore These 3 Factors That Can Make or Break Your Business
Building your own company from the ground up can be a real challenge, but that challenge can yield massive rewards. However, those rewards are reserved for those who come prepared. Small businesses are uniquely positioned to face more severe penalties for even minor mistakes, so the majority of small businesses don’t even last a full […]
3 Excellent Marketing Tips to Double Your Business
Getting enough customers in the door is one of the most important and difficult challenges for small business owners. I know this firsthand, because both of my parents were small business owners, and at times they struggled to get enough customers in the door. Here are three tried-and-true marketing tips. Create a Fantastic Product or […]
