My stories of missing the context of the times Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. In each case, after overwhelming publicity, certainly noticed by a […]
Marketing
3 Small Business Marketing Hacks That Work
If you own a small business and are still reeling from the effects of the COVID pandemic, there are many ways to stretch your marketing dollars. Many entrepreneurs are rethinking their expenses one month at a time. For many, that means learning a few new tricks about bootstrap marketing. Call these techniques what you will, […]
8 Marketing Hacks Every Startup Should Perfect
The art of marketing has its undeniable benefits, but it has a slightly different meaning for startups. How come? Simply put, startups operate in a different environment than traditional businesses, which is chiefly reflected in their “family-oriented” way of doing business. In a successful startup, each team member sees success and failure as shared contributions, […]
5 Big Marketing Lessons From Big Companies
Products don’t define your business. It is the market that establishes it. A brand like Colgate is no longer in the toothpaste business. With a product line that includes dental floss and mouthwashes, they are essentially in the oral healthcare business. Great brands provide solutions. They do this by giving people what they want. There […]
Don’t Ignore These 3 Factors That Can Make or Break Your Business
Building your own company from the ground up can be a real challenge, but that challenge can yield massive rewards. However, those rewards are reserved for those who come prepared. Small businesses are uniquely positioned to face more severe penalties for even minor mistakes, so the majority of small businesses don’t even last a full […]
3 Excellent Marketing Tips to Double Your Business
Getting enough customers in the door is one of the most important and difficult challenges for small business owners. I know this firsthand, because both of my parents were small business owners, and at times they struggled to get enough customers in the door. Here are three tried-and-true marketing tips. Create a Fantastic Product or […]
5 Strategies for Marketing Your SaaS Business
Image by StartupStockPhotos from Pixabay Marketers often struggle when it’s time to craft a good SaaS marketing strategy. Even the more experienced ones have difficulties achieving the desired results. This happens simply because more traditional businesses can follow more traditional methods for customer acquisition and growth. But SaaS brands can’t do that, since they follow […]
How much is that one additional unit worth?
Most college econ courses teach marginal economics. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use break-even as our test Let’s say that your company is exactly at breakeven. Here’s the importance of that event and how it affects every productive move you make after that moment. There is amazing […]
Why Should Your Startup Business Hire Remote Marketers?
Remote working might sound appealing to job seekers, who are attracted to the idea of flexible working hours and a comfortable home working environment, but what’s in it for you – the employer? Remote working, for the most part, refers to a ‘work from home’ situation, which has been imposed on most people since the […]
Business Planning 101: The Essentials
If you have recently launched your first venture or you are in the process of getting ready to launch, the chances are that you are well in the throes of business planning. Many people choose to print a generic business plan template off the Internet only to fill it in and file it away in […]
