Remote working might sound appealing to job seekers, who are attracted to the idea of flexible working hours and a comfortable home working environment, but what’s in it for you – the employer? Remote working, for the most part, refers to a ‘work from home’ situation, which has been imposed on most people since the […]
Marketing
Business Planning 101: The Essentials
If you have recently launched your first venture or you are in the process of getting ready to launch, the chances are that you are well in the throes of business planning. Many people choose to print a generic business plan template off the Internet only to fill it in and file it away in […]
Avoid These 5 Common Startup Setbacks and Rebound Stronger
Most entrepreneurs are so convinced that they are the disruptive element, they fail to anticipate that unknown facts or events can and will occur to disrupt their own well-laid plans. While it’s true that there is no way of know specifically what might happen, you need to anticipate the worst, and actually build a Plan […]
4 Effective Marketing Strategies for Any Startup
Marketing is a vital aspect of any business, and for startups, it could mean the difference between a good idea and a flourishing business. You must get your product and what value it offers out there if you want people to know about your brand and for them to actually buy your product. If you’re […]
How to Be More Effective as a Self-Employed Marketer
The global economy has entered a phase of uncertainty and one of the outcomes of this is that a lot of businesses are cutting down on their cash outflow. Advertising expenses have been significantly cut down across industries. Many businesses have cut down their staff count too and are renegotiating their retainers with agencies that […]
Avoid These Mistakes When Starting a Delivery Business
It’s an excellent time to start a delivery business, but those entrepreneurs who don’t have a solid game plan to rely upon will quickly discover that the market eagerly devours companies that don’t have a robust strategy to guide them. Staring a delivery business is no small feat, and while it’s an incredibly alluring opportunity […]
Change on the Horizon: How B2B Marketing Will Transform in 2020
Times, they are a-changin’. Those of us in marketing know all too well how true this is. It’s okay, though—change is an essential part of growing. In marketing, especially, new innovations represent an organic shift in societal trends and preferences. We update our tactics because people evolve, and our goal is to reach them. So, […]
The Best Promotional Products of the Year: An Infographic
While many small business owners know that promotional products are a way to advertise their products or services, there’s often a question about which ones are right for them. Bags? Pens? Stationery? It’s completely understandable—there are so many options on the market that it can get overwhelming. The Power of Promotional Products But before diving […]
Tools of the Trade
One of the best outcomes of the proliferation of the Internet into all of our worlds is the access that it affords us to information, each other, and tools that make our jobs easier. In our work for clients, we’ve found some tools that allow us to help clients react faster, smarter and produce more […]
What is Marketing Automation?
Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for your business. Marketing automation refers to software platforms and technologies designed to help businesses market/communicate more effectively on multiple channels […]
