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5 Ideas To Increase Weekday Foot Traffic to Your Bar

By: Dan Coconate

 

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For bars, breweries, restaurants, and other drinking establishments, it’s not hard to get a full house on the weekend. But what sets a bar apart from the rest is how well it can draw a crowd during the week. If you’re looking for ways to increase the foot traffic to your bar on weekdays, we’ve got some ideas below!

Trivia Night

Trivia night is a classic staple for many bars and breweries. Trivia nights are a great way to get people to come to your bar during the week to have a drink or two and test their knowledge with friends. Plus, many trivia-game companies will partner with you to help set up the entire event—from promotion to staffing and hosting.

Paint Night

Another fun idea to increase weekday foot traffic to your bar or brewery is to have a paint-and-sip party! Painting and drawing events are great as they allow customers to exercise their creative minds while enjoying a drink with friends and others. You can provide the canvas and paint supplies for the cost of the ticket, and your customers can spend the night painting and go home with a work of art.

Board Game Night

Who doesn’t love board games? Bars and breweries are the ideal setting for a board game night with friends over a drink—which is why many drinking establishments promote board game nights during the week. Provide classic and unique board games for customers and encourage them to bring in their own to play with friends and enjoy a pint over a game.

Bingo Night

Bingo isn’t just for retirement homes—they’re also great for bars! All you need to throw a bingo party is a ball-picking machine, some cards, markers, and a few prizes to hand out to the winners. It’s easy to play for anyone and allows you to reward a lot of customers with simple but fun prizes.

Push These Events Through Social Media and Ads

glasses of beerLastly, if you want people to show up for these events, you’ll need to get the word out. Having multiple social channels to promote news and events is a great start, but you’ll also have to keep up with regular content and posts. Create eye-catching graphics, videos, and ads for your new events consistently, and you’ll slowly grow your audience and get more eyes on your establishment!

We hope these ideas help you pack your drinking establishment during the week and cultivate a solid customer base of regulars. Get creative and try a wide selection of different events for games, creative arts, sports, and whatever else you can think of until you find your niche customers.

Published: June 4, 2024
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