Posts Tagged ‘Market Segmentation’
How to Build Your Brand and New Firm’s Business
There is no doubt that today’s consumers are savvier than ever before. This creates challenges for today’s businesses that could never have even been imagined in decades past.
Read More Developing Natural Audience: Lessons from the Creative World
You’re an entrepreneur. You’ve identified a need that aches to be filled, and you’re building a business designed to fill the gap. The question is, how are you going to connect with the people who will become your allies, champions, loyal customers and clients?
Read More Focus on Customers Who Will Come Back
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
Read More Adjusting Your Marketing Focus
When you started your business, you entered the marketplace ready to solve a specific problem. It’s the whole point of any business, really — to help people by providing a solution to a someone’s problem.
Read More Pricing, Networking, and Value
Jenni from the Quick Books Self Employed Community says the following: “I always feel like my prices are too high, yet when I see my competition, their prices are almost double mine.”
Read More Actively Finding Customers
Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own.
Read More 5 Tips on Targeted Direct Mail Marketing for Small Businesses
Digital media has emerged as a great marketing platform for small businesses. It has made it possible for small and medium-size businesses to spread the word about their products and services in a cost-effective manner.
Read More Understand Your Business: Value Proposition 101
Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.
Read More Lead Segmentation: Enhance Your Email Marketing
After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads?
Read More 5 Best Marketing Tips from Weight Watchers
Lots of weight loss programs and businesses exist, but what sets Weight Watchers apart is their marketing. The following five strategies have worked for Weight Watchers and could be used to advance your own business—regardless of the industry.
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