If you’re not using a visual language to speak to your audience, then you’re ignoring a huge opportunity to capture their attention without saying a word.
Logos
How to Create a Color Scheme for Your Brand
Every day we’re bombarded by thousands of colors, and each one has an effect on our thoughts and emotions. Research reveals that we make subconscious judgments within just 90 seconds of viewing a product or space, and 62–90% of this judgment is based on color alone!
Color ROI: Color Associations and Logos
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
Swiftly Design: Professional Edits to Creative Projects
For businesses that don’t require the attention of a full-time designer but want to avoid the hassle of recruiting and hiring a freelancer, Swiftly offers a reasonable alternative. A subsidiary of 99designs, a graphic and web design Crowdsourcing site reviewed previously, Swiftly has a team of designers ready to deliver edits within a matter of hours for a flat fee of $15.
Company Apparel: Looking Official vs. Looking Promotional
Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.
How to Make Branding Pay Off For You
Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.
How Graphic Designers Are Missing the Boat on Branding
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.”
