Every day we’re bombarded by thousands of colors, and each one has an effect on our thoughts and emotions. Research reveals that we make subconscious judgments within just 90 seconds of viewing a product or space, and 62–90% of this judgment is based on color alone!
For businesses that don’t require the attention of a full-time designer but want to avoid the hassle of recruiting and hiring a freelancer, Swiftly offers a reasonable alternative. A subsidiary of 99designs, a graphic and web design Crowdsourcing site reviewed previously, Swiftly has a team of designers ready to deliver edits within a matter of hours for a flat fee of $15.
Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.
Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.”
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