A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating a branding strategy. Cohesiveness stems not just from the desire to develop a successful business. The right approach is inevitable […]
Logos
5 Excellent Reasons to Start a Business During a Down Economy
When our economy takes a turn for the worse it means a very uneasy feeling for both the country and the people living within it. Inflation goes through the roof, companies lock their doors, unemployment of course skyrockets, and an overall general uncertainty hits both investors and consumers. Needless to say, everyone is hit in […]
Branding Your Business? 6 Tips to Make an Impact
Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts, the graphics you use in promotions, the ways in which you handle customer service, your product quality and even your company logo. Follow these six branding tips for making an impact […]
What’s the Right Color for Your Brand? The Facts.
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the […]
3 Designs to Avoid for Your Startup Logo
Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.
5 Online Branding Mistakes That Can Kill Your Startup
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.
What Your Logo Can Do for You
If you’re not using a visual language to speak to your audience, then you’re ignoring a huge opportunity to capture their attention without saying a word.
How to Create a Color Scheme for Your Brand
Every day we’re bombarded by thousands of colors, and each one has an effect on our thoughts and emotions. Research reveals that we make subconscious judgments within just 90 seconds of viewing a product or space, and 62–90% of this judgment is based on color alone!
