Without any base-setting, a website and logo are not the brands because the brand is the perception and experience that customers have about the company. Branding is the phenomenon that builds the brand and brand strategy while brand identity is known to be the tangible expression of the brand, inclusive of logo, color scheme, and […]
Logos
How to Expand Your Small Company the Right Way
A lot of small business owners want to expand their company and they want to do it fast. That being said, if you rush into your expansion without any kind of plan, then you really do run the risk of losing everything that you have worked so hard for. If you want to help yourself […]
Essential Elements to Create a Cohesive Brand Identity for Your Startup
A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating a branding strategy. Cohesiveness stems not just from the desire to develop a successful business. The right approach is inevitable […]
5 Excellent Reasons to Start a Business During a Down Economy
When our economy takes a turn for the worse it means a very uneasy feeling for both the country and the people living within it. Inflation goes through the roof, companies lock their doors, unemployment of course skyrockets, and an overall general uncertainty hits both investors and consumers. Needless to say, everyone is hit in […]
Branding Your Business? 6 Tips to Make an Impact
Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts, the graphics you use in promotions, the ways in which you handle customer service, your product quality and even your company logo. Follow these six branding tips for making an impact […]
What’s the Right Color for Your Brand? The Facts.
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the […]
3 Designs to Avoid for Your Startup Logo
Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.
5 Online Branding Mistakes That Can Kill Your Startup
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
Place Brand Logo Puffery
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.
