A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating a branding strategy. Cohesiveness stems not just from the desire to develop a successful business. The right approach is inevitable […]
Logos
5 Excellent Reasons to Start a Business During a Down Economy
When our economy takes a turn for the worse it means a very uneasy feeling for both the country and the people living within it. Inflation goes through the roof, companies lock their doors, unemployment of course skyrockets, and an overall general uncertainty hits both investors and consumers. Needless to say, everyone is hit in […]
Branding Your Business? 6 Tips to Make an Impact
Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts, the graphics you use in promotions, the ways in which you handle customer service, your product quality and even your company logo. Follow these six branding tips for making an impact […]
What’s the Right Color for Your Brand? The Facts.
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the […]