17 Cost-Effective Strategies for Successful Small Business Rebranding

Hanging out at a beautiful coffee shop

Small business rebranding on a shoestring budget is a common challenge, so we’ve compiled seventeen strategies from CEOs, founders, and marketing experts. From the importance of niching down your brand early to planning a trademark strategy for your rebrand, these insights offer valuable guidance for any small business looking to refresh its image without breaking…

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How to Create a Unique Logo for Your YouTube Channel

Analogous Wheel

Your logo is the business card of your business, organization, and brand. The logo distinguishes you with its individual graphic (trademark) image among competitors. A successfully-made logo will help you promote your services and products. Logo for YouTube channel YouTube is the most popular video hosting site where anyone can watch and upload videos. Every…

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Logo Essentials: Why Your Business Needs One

3-designs-to-avoid-for-your-startup-logo

Without any base-setting, a website and logo are not the brands because the brand is the perception and experience that customers have about the company. Branding is the phenomenon that builds the brand and brand strategy while brand identity is known to be the tangible expression of the brand, inclusive of logo, color scheme, and…

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How to Expand Your Small Company the Right Way

A lot of small business owners want to expand their company and they want to do it fast. That being said, if you rush into your expansion without any kind of plan, then you really do run the risk of losing everything that you have worked so hard for. If you want to help yourself…

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5 Excellent Reasons to Start a Business During a Down Economy

When our economy takes a turn for the worse it means a very uneasy feeling for both the country and the people living within it. Inflation goes through the roof, companies lock their doors, unemployment of course skyrockets, and an overall general uncertainty hits both investors and consumers. Needless to say, everyone is hit in…

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Branding Your Business? 6 Tips to Make an Impact

Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts, the graphics you use in promotions, the ways in which you handle customer service, your product quality and even your company logo. Follow these six branding tips for making an impact…

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What’s the Right Color for Your Brand? The Facts.

With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the…

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