Posts Tagged ‘Keywords’
SEO’s Long Tail Keyword Problem
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords differently. That long tail is affecting another long tail that I have yet to hear a lot of people talking…
Read MoreHow Learning SEO Can Improve Your Writing
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow SEO best practices, searchers can’t find your content and your traffic will remain stagnant. While SEO is important from a…
Read More5 Steps to a Better SEO Strategy
Search engine optimization is exactly what it sounds like—optimizing your content and your web pages for best search engine performance. If you have a website and create content online, relying on SEO can help generate tons of traffic for your content. Now for those unfamiliar with how to best optimize your content for best SEO…
Read MoreLowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a brand campaign. Here’s why. Right now, as we speak, competitors are most likely bidding on your organization’s brand terms. Therefore, they…
Read More5 Steps to Develop Your SEO Strategy
Developing a strong keyword strategy for search engine optimization is vital to giving your website an edge over the competition. In today’s industries, how you go about setting up your breadcrumbs online is going to be what determines how much organic traffic you’ll be able to produce via search engines such as Google. There are…
Read More6 Ways to Drive Traffic to Your Website in 2017
Making a strong identity in the digital world is never easy. You might have a website with a simple design, which is functional and attractive, along with the content. But the crowd does not turn up. Having a website is akin to having a full-fledged shop. If you cannot entice people to visit the shop…
Read More5 Places to Focus Your SEO Budget for Cost Effectiveness
For small businesses, getting exposure on search engines is a very costly objective. Typically, a small business will invest time and effort and if successful, the investment budget grows organically (no pun intended!) overtime. In order to do so, a model has to be adopted which focuses on using budgets in the most effective ways…
Read More15 Powerful Ways to Growth-Hack Your Social Media: Part 1
Let me start by asking you a question: How much time do you spend each week on social media? Does it amount to what you would describe as either “too much,” or “more than you’d like to”? Unless you outsource your social media, I’m guessing you answered yes. Breathe a sigh of relief, there’s a…
Read MoreSEO Checklist for Small Business
SEO involves a lot of “stuff.” Some of it is essential, and some of it … not so much. Here is a quick checklist of must-do SEO actions. Cover them all, and your SEO campaign will produce results: that is, driving relevant organic traffic and referrals that convert into leads or e-commerce revenue. Self-assessment: What…
Read MoreNew Website? Here’s a Quick SEO Checklist
Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let’s just say this, the better optimized your site is and the better quality of content and links…
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