When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of sleep, minimize stress, and make good life choices.
Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium…
When it comes to SEO, it’s important to optimize your presence on and off your site. There are a number of things that can influence your ranking. Check out this great infographic from Ben Norman, as he breaks down the best practices behind the Secret Sauce of SEO.
Many in the design community will have you believe that responsive web design—websites that adjust to the appropriate size, scrolling measure, and resolution on a wide range of devices—is the best friend of search engine optimization, or SEO.
We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won’t look past the second page of search engine results. That’s why you work so hard on your SEO—to make sure your site isn’t just indexed but that it gets ranked highly so people will actually see it.
You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)!
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.
I keep hearing a lot of murmuring in the small business marketing community, talking about Google Adwords/PPC, and other forms of paid advertisement. The general consensus is that these are effective marketing techniques for small businesses, but in actuality, organic search results are where small businesses should be focusing your marketing efforts.
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