Posts Tagged ‘Innovation’
4 Ways to Modernize Your Marketing Team
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
Read More 4 Ways to Turn Metrics into Business Strategies
In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
Read More What to Do When Your Boss Says It’s Time to Innovate
Unfortunately, saying you are innovative before you actually have a culture that knows how to be so—and produces work that truly is—is incredibly destructive because you wind up breaking promises with your staff and with your customers.
Read More The Advice All Entrepreneurs Should Ignore
In 2011, my friend Kostas and I saw an opportunity. If we developed a hyper-accurate keyboard app—one that enabled users to type without looking at the screen—we could change the way people interacted with mobile technology.
Read More How to Win as an Underdog and Maintain Your Scrappiness as You Grow
Let’s say you’re fresh out of college, and you have two job offers: one with a global megacorporation and the other with a startup out of a San Jose garage. If stability and security were your goals, which would you choose?
Read More 4 Ways to Design Your Company for Maximum Creativity
Some companies just seem to have a magical ability to innovate. Over the past 25 years, Pixar Animation Studios has turned out hit after hit, with almost no duds (Cars 2 being the possible exception).
Read More First See It the Way It Is. Only Then…
There are certain natural laws of life. They are not necessarily good or bad. They just are. They are immutable; unchangeable.
Read More The Secret Weapon of the Most Inventive Minds
I’ve noticed something about the most successful and innovative entrepreneurs and business people; they see frustration as opportunity—a chance to do something better, cheaper or faster.
Read More Do You Really Want to be the First to Market?
If you are going to be first in a market, plan on a very long time from introduction to acceptance. Triple the time you estimate for the effort, and add four times the cost you estimated for marketing.
Read More Smart Entrepreneurs Don’t Need Disruptive Technology
It may not be as sexy, but starting a new business that builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea, but stop short of pushing the bleeding edge.
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