The Big Trends Shaping the Factory of the Future

Technical innovation is reshaping traditional industries—take BIM’s (Building Information Modeling) impact on construction planning and smart devices in the energy sector. Manufacturing has experienced its own transformation, but the factory itself hasn’t fundamentally changed since Ford’s Model T production line in the 1920s. While machinery has drastically changed since then, the factory itself hasn’t quite…

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Bitcoin for Small Businesses: Things to Know and Consider

Bitcoin is a digital currency that can only be accessed using codes that are only known to the owner. It is just like depositing your money in a bank but this one is electronic. Bitcoins are usually used in financial transactions as payment for goods and services. However, there are only a few business establishments…

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How AI Will Impact Business in the Next 10 Years

The development of A.I. is doubtless the next milestone in humanity’s progress. Almost every aspect of our lives will be transformed. One of the areas where this change will be most profound is the way we conduct business. As A.I. is still in its infancy nobody can tell for sure of the entire scope of…

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Visual Marketing Your Audience Will Respond To

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most engaging ways to have your audience notice you and tune in.…

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The Future of Work and Automation Will Kick-Start Jobs

It’s a question that’s been asked for well over 50 years: Are robots coming for your jobs? The thing is, the pundits declaring that automation is a job killer are missing an important point. The world needs more buildings, infrastructure, and products than it has people, money, or materials to make them. If you look at infrastructure…

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Should We Kill Marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Marketing: How Innovative Businesses are Turning Marketing Cost…

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7 Bold Predictions for Digital Marketing in 2018

Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m…

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Profits Eat Innovation for Breakfast

Michael Porter said, “Culture eats strategy for breakfast.” This is the first thing that popped into my mind when I read Steve Blank’s HarvardBusiness Review article explaining why Jeff Immelt lost his job as CEO of GE. Steve argues activist investors forced out Immelt because of the long, languishing performance of the company’s stock. Following Mr. Immelt out…

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It’s Time for a New Way of Thinking About Business

Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. They have proven themselves unable to innovate, and they have lost more jobs than they create. My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now…

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