Posts Tagged ‘Innovation’
8 Strategies for Regularly Reinventing Your Business
Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a crisis, like Apple did, before they reinvent…
Read MoreHow Big Will Voice Search Be in 2020?
It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic, “Who has good pizza near me?” The phone comes back with suggestions to pick from. While comprising a large share of mobile search now, voice search will…
Read MoreCustomers Are People, Not Products: Here’s to the End of the Advertising Model
Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly bear they allegedly raised from birth. It’s photoshopped clickbait derailing you and robbing your valuable time. According to “Time Well…
Read MoreWhen Watching Pennies Will Cost You Dollars
Do you ever come across a Facebook post and resulting thread of comments that makes you want to pull your hair out? Of course you do and I want to share a recent one I saw with you. (Don’t worry, it’s not political at all!) A self-employed accountant was having fits with his Windows PC.…
Read More4 Strategies for a Successful SMS Marketing Campaign
If you’re looking to launch an SMS campaign, you need to make sure you first have the right strategies in place. Read on to learn the best marketing strategies. As a small business owner, we know that you’re always looking for unique and effective ways to market your company. You’ve started blogging, you have a strong social…
Read MoreVirtual Reality: See the 360-Degree Opportunities
How many of you or your kids have received a virtual reality headset lately as a gift? I’m here to tell you that virtual reality headsets are THE thing lately. If you’re not familiar with how they work, virtual reality (VR) is an immersive experience where your head movements are tracked in a three-dimensional world,…
Read MoreThe Product Marketing Strategies of Best-Selling Toys Can Make You Money
The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product…
Read MoreLessons Learned from a Breakthrough CEO
Disruptors are the innovators of the market. The ones who bring change and stand out from competitors in their respective industry. No matter the industry, there will always be challenges in developing a brand that can sustain growth and competition. So how does one stand out in an already saturated market? Disruptor and CEO Tom…
Read MoreTop 6 Ways Your Business Can Benefit from Virtual Reality Cameras
Enhance your business with virtual reality Over the past few decades, technology has undeniably transformed how we live in ways we didn’t expect. One of the most helpful evolutions is in the modern tech we carry with us every day: our phones. More specifically, the high-resolution images captured by impressive embedded cameras are not only…
Read MoreWant to Change the World Through Innovation in Engineering? Use a Proven System
As someone who has worked in Silicon Valley for 20-plus years, you might expect me to tout the computer as the greatest engineering innovation of all time. But even after decades working in the cradle of one of the most significant inventions in history, I still often jump back several centuries when asked what I…
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