Posts Tagged ‘Innovation’
Is Marketing Dead?
I just finished a fascinating book, Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit, by Joe Pulizzi and Robert Rose. Joe and Robert are the creators of the mega-conference Content Marketing World, and Joe has written other books like Content Inc, Epic Content Marketing, and Managing Content Marketing. Catching a theme? The…
Read MoreHow to Avoid Building a 20th Century Company in the 21st Century Economy
If you want to start an extremely profitable company today, it needs to be built around patents, trademarks, or customer loyalty to particular lifestyle. This is one of the points Martin Lowy makes in his excellent Seeking Alpha piece, The 2-Track Economy: Employers Versus Moat Builders. The “moat” he mentions in the title of the article…
Read More6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor…
Read MoreIf You Want to Transform Your Marketing, Try These 5 New Technologies
The digital age has rapidly disrupted virtually every industry, and marketing is no exception; more so today than ever before, emerging technologies are fundamentally reshaping how products are marketed, and how consumers can find goods and deals that work for them. Some innovations are more impactful than others, however, and marketers who don’t want to…
Read MoreLife After AI
Artificial Intelligence has been moving into the workspace for some time now, and the shift to automation is expected to increase as time goes on. By 2033, almost half of U.S. jobs will be at risk of being automated. The major car manufacturers, shippers, and even journalism and healthcare work opportunities are being automated and…
Read More3 Reasons Marketing Disruption Will Work for Your Business to Build Your Brand
Technology is changing everything, from manufacturing and construction to design and engineering—and it’s changing at what feels like a rapidly increasing pace. As a professional in one of those industries, you know this all too well. From the tools to design, build, and make things to the demands of customers, today’s business landscape is nothing…
Read MoreAutomation as Design Partner = The Power to Make a Better Future
As a member of the next generation, are you worried about the future? Are you worried about robots and increasing levels of automation impacting your life and livelihood? Given the headlines these days, this is understandable. I, however, am more optimistic than ever about the future—one with 10 billion people on Earth, most living in…
Read MoreHow One Innovative Company is Disrupting the Native Ads Space (And Why You Should Jump on Board)
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners, pop-ups, and native ad widgets for click revenue. The game is changing… Your readers want the social experience for discovering…
Read More5 Ways the Modern Assembly Line Moved to Automation and Back to Humanization
Since the debut of the modern assembly line on at the Ford Plant in Highland Park, Michigan on December 1, 1913, manufacturers have continually experimented with improving its promise of speed, efficiency, and reliability. Far from a static technology, the assembly line invites change: Automation via robotics, new factory designs that lower manufacturing’s environmental impact,…
Read More6 Ways to Incent Breakthrough Innovation in Your Team
Breakthrough innovation is the dream of every entrepreneur, but it’s still a scarce commodity. Selecting and nurturing people who are likely to help you in this regard is an even more elusive capability, and one that every angel investor, like myself, wishes he could get a lock on. In fact, every manager and business owner…
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