How Becoming an Influencer Helped My Company Succeed

By YEC | Feb 5, 2016

My company, Focus Lab, has made $3,330,727.15 in revenue as a result of showing our work. How have CMSs, Dribbble and niche communities made this possible? Let me share my story. Becoming the “ExpressionEngine Guy” I was sitting in my cubicle reading a blog post about how to do something in ExpressionEngine (“EE”), a content…

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5 Relatively Inexpensive Ways to Do PR in Small Business

By PR Toolkit | Dec 18, 2015

A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough to afford. But there are plenty of ways to get your name out there without a big investment. Become the…

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3 Ways to Get Your Product in Stores and in Front of Buyers

By Susan Solovic | Dec 8, 2015

Does your small business sell a product or service that needs to get in front of a larger audience, or find its way into more stores? Maybe you’re trying to sell it online right now, but you just aren’t connecting with customers. You’ve tried SEO and maybe even AdWords in your small business, but the…

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What Small Business Can Learn from the Star Wars Marketing Blitz

By Susan Solovic | Nov 30, 2015

It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at what Disney is doing to promote the upcoming and eagerly awaited installment in the Star Wars series, “Star Wars: Episode…

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9 Questions to Ask When Working with Instagrammers

By PR Toolkit | Sep 24, 2015

Influencer marketing has been a great source of native advertising ever since blogs became popular. Instagram is now the latest platform to become a goldmine for marketing. This platform works well for all types of companies, whether it’s fitness or fashion, travel or e-commerce, beverages or home improvement; Instagram is a winning bet for most…

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Doing Persuasion Right

By Bob Burg | Nov 7, 2014
We often see people say and do things when attempting to persuade that bring them the very opposite results they desire. They’ll argue, plead, beg or scream before finally walking away in anger and frustration.
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Just How Powerful an Influencer Are You?

By Bob Burg | Aug 29, 2014
I define Influence as the ability to move a person(s) to a desired action, usually within the context of a specific goal. Ultimate Influence™ is the ability to get the results you want when dealing with others while helping them feel genuinely good…about themselves, about the situation, and about you.
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