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Home / Archives for Influencers

Influencers

Influence Marketing: Filters on the Rise

Sep 11, 2014 By Adhere Creative

Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices.

Filed Under: Marketing Innovations Tagged With: Adhere Creative, Influencers, Marketing

Just How Powerful an Influencer Are You?

Aug 29, 2014 By Bob Burg

I define Influence as the ability to move a person(s) to a desired action, usually within the context of a specific goal. Ultimate Influence™ is the ability to get the results you want when dealing with others while helping them feel genuinely good…about themselves, about the situation, and about you.

Filed Under: Relationships Tagged With: Bob Burg, Influencers, Personal Outlook, Relationships

Beware the Manipulative Frame

Aug 1, 2014 By Bob Burg

A frame is the foundation from which everything evolves. Set a frame of kindness, cooperation, win/win and benevolence and a very mutually beneficial result will most likely occur.

Filed Under: People Skills Tagged With: Bob Burg, Influencers, Relationships

The Mobile Site vs. Mobile App Debate: When You Really Need an App

Feb 18, 2014 By Josh Cramer

Ten years ago, debates raged over whether or not small businesses needed websites. These days, an online presence is a given, and the heat is on to provide an intuitive mobile experience.

Filed Under: Online Marketing Tagged With: Apps, Influencers, Josh Cramer, Marketing, Mobility, Online Strategy, Website

Is Your Business Ready to Go International?

Feb 4, 2014 By Edith Yeung

There was a time when the international market was open only to large companies with the capital and infrastructure necessary to operate across several time zones. Today, technological innovations and emerging customer bases have not only made it possible, but desirable, for smaller businesses to go global.

Filed Under: Operations Tagged With: Edith Yeung, Growth, Influencers, International

The Rope of Leadership and Influence

Jan 27, 2014 By Bob Burg

A powerful influencer does not pull hard; they pull gently. f a person wanted to utilize the message in order to manipulate, they could. But, it’s not good business and it’s not good life.

Filed Under: Relationships Tagged With: Bob Burg, Influencers, Leadership, Relationships, Values

How Writing a Book Will Add Value as a Small Business Owner

Jan 14, 2014 By Amanda L. Barbara

By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.

Filed Under: Marketing Innovations Tagged With: Amanda Barbara, Books, Branding, Influencers, Marketing, Writing

13 Content Distribution and Promotion Channels and Their Perceived Value

Jan 14, 2014 By Chad Pollitt

What marketers are starting to figure out is that creating and publishing content alone usually isn’t enough to cut through the noise. Without an existing and established audience, published content in many industries will fall on deaf ears no matter its quality or quantity.

Filed Under: Marketing Innovations Tagged With: Advertising, Chad Pollitt, Content Marketing, Facebook, Influencers, LinkedIn, Marketing, Public Relations, Twitter

Top 10 Content Distribution and Promotion Thought Leaders

Dec 19, 2013 By Chad Pollitt

With the year coming to a close, it’s time to take a look back and identify those folks we believe had the biggest impact on the emerging content distribution and promotion industry.

Filed Under: Marketing Innovations Tagged With: Chad Pollitt, Content Marketing, Influencers, Innovation, Leadership

The Missing Piece to the Influencer Puzzle

Dec 17, 2013 By Bob Burg

If influence is the ability to move a person(s) to a desired and appropriate action, then what is its lynchpin? What is that one thing that will make the difference?

Filed Under: Relationships Tagged With: Bob Burg, Character, Influencers, Relationships, Trust

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