I define Influence as the ability to move a person(s) to a desired action, usually within the context of a specific goal. Ultimate Influence™ is the ability to get the results you want when dealing with others while helping them feel genuinely good…about themselves, about the situation, and about you.
There was a time when the international market was open only to large companies with the capital and infrastructure necessary to operate across several time zones. Today, technological innovations and emerging customer bases have not only made it possible, but desirable, for smaller businesses to go global.
By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.
What marketers are starting to figure out is that creating and publishing content alone usually isn’t enough to cut through the noise. Without an existing and established audience, published content in many industries will fall on deaf ears no matter its quality or quantity.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.