Posts Tagged ‘Influencers’
Before You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return. And for many marketers…
Read MoreThese 4 Marketing Strategies Significantly Accelerated My Business Growth
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever expanding tourism market. What I hadn’t expected, however, was the number of other agencies already established in the country, and…
Read More6 Tips to Create and Publish a Killer Article on LinkedIn
In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts. Now since LinkedIn wants each one of more than 330 million members to be able to share their…
Read MoreThe Rise of Influencers and How to Account for Their Success
Influencers – such as bloggers and social media mavens – have risen in prominence as the internet becomes more integrated as a tool for communication and commerce. In fact, many influencers make significant profits by plying their particular brand of persuasion. With profit, though, comes taxes. While clarity has been late in coming, the IRS…
Read More5 Easy Steps to Become an Expert in Your Field
One thing usually keeps people from branding themselves as an expert: they think they need a fancy degree or else nobody is going to want to hear what they say. In the entrepreneurship world, you don’t need 30 years of experience or a certificate to give a talk or write a book, you just need…
Read MoreWhen Thought Leadership Won’t Work
Nobody becomes a thought leader overnight. To rise and become a part of your industry’s “cream of the crop” you gotta have more than just the desire, the passion, or the strategy — you have to put yourself to work and embark on a journey to the top. Thought leadership works wonders for any business,…
Read MoreWhy Your Advertising Dollars Should Go to Social Media Influencers
Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you had television personalities telling people their brand of cigarettes was the best. Right up until 2004 brands either hired celebrities to endorse and advertise their products or they created characters like…
Read MoreMay I Ask You a Question?
One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have something of incredible value and you genuinely know the prospect needs what you have to sell, it’s tough to get their attention long enough to ask a question or even be…
Read MoreLooking for Support? Connect with Like-Minded Entrepreneurs
The old proverb, “Show me your friends and I’ll tell you who you are,” translates into surrounding yourself with the right people. As a startup founder, surrounding yourself with like-minded entrepreneurs can have a major impact on your own success and that of your business. Unfortunately, entrepreneurs often fail to seek out others for a…
Read More3 Secrets of Success That Influencers Don’t Tell You
Jim sat on his dingy bed. Around and under the center of his universe were the bits and bric brac of a life collected. Books, a radio and just some tired essentials. Some of these were the leftovers of Jim’s story. Dog eared photos of past relationships and distant memories. The boundaries of this one room dwelling…
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