Posts Tagged ‘Influencers’
Why Your Influencer Campaigns Are Falling Flat
Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure. The truth is: consumers will always want to hear recommendations from people they trust and idolize—their…
Read More5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries
It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have…
Read MoreInfluencer Marketing: A Beginner’s Guide on What It Is and How to Get Started
Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. But it’s not necessarily your fault. You’ve been led down the garden path by big promises and ambitious estimates of what social media can achieve for your business. Unfortunately… the powerful world…
Read MoreThe Biggest Trends in Marketing Right Now
Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers have access to myriad consumer touch points such as websites, social media, blog posts, online videos, texts and other available marketing channels. Additionally, modern marketers can refine their practices by leveraging…
Read MoreThriving with Knowledge Commerce
Today, many small business owners are engaged in knowledge commerce, selling their expertise on a topic to students or businesses who want to learn. These “infopreneurs” are a growing class of small business owners and freelancers, that seek to teach students anything from cooking to accounting. Becoming an infopreneur isn’t easy, but here are some…
Read MoreWhy You Should Look to Your Employees During an Influencer Campaign
Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a persuasive messaging campaign than to reach out to them through a popular influencer. Despite the recent uptick in interest surrounding influencer campaigns, however, any entrepreneurs and marketing managers are making simple,…
Read MoreEverything You Need to Know About Influencer Marketing and Artificial Intelligence
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and…
Read More8 Key Characteristics of a Successful Brand Ambassador
Getting the word out about a new and upcoming brand can be difficult in this day in age. There is such a saturation of information through a wide range of mediums that people often seem to ignore everything. Luckily companies have been coming up with creative marketing strategies to adapt to the changing times. While…
Read MoreBefore You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return. And for many marketers…
Read MoreThese 4 Marketing Strategies Significantly Accelerated My Business Growth
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever expanding tourism market. What I hadn’t expected, however, was the number of other agencies already established in the country, and…
Read More