Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no surprise then that visual content is 40 times more likely to get shared on social media than other types of content. That’s why social media platforms such as Instagram, Pinterest and […]
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Boost Your Facebook Ad ROI Through Image Optimization
After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The appeal is completely understandable. The average ROI of a Facebook advertising campaign is 450%. Unfortunately, aggregate statistics obscure challenges new advertisers face. Many small advertisers with limited budgets fail to break […]
How to Source Free (and Legal) Images for Your Business
When it comes to repurposing content, the sheer scale and freedom of the internet can make it feel like anything goes. The barrage of retweeting, reblogging and reposting demands a constant supply of new content, with little regard to where it actually comes from. Online businesses can easily fall into the trap of using resources […]
How to Use Images in Your Content Marketing Strategy
Content marketing requires much more than written text to really be effective. The real trick to getting noticed by both your prospective customers and the algorithms that rank your site in the search results pages is to use images strategically. Properly implemented images complement and enhance your content, grab the interest of readers, and increase […]
How Images Can Drive Traffic for Your Social Media
It may be a given that social media is important for businesses—for strengthening the brand, engaging customers and standing out from competitors. But what use is a social media account—regardless of the number of followers—if your followers aren’t paying attention to you? In 2013, Pinterest became the 2nd highest driver of traffic. Related Article: Creating […]
Content Marketing Tips: Image Rules for the Top 7 Social Networks
Research shows that images and visuals have huge impact on sharing and even web traffic. If you just look at Facebook. 87% of total interactions (sharing, clicks and comments) can be attributed to just photos.
Getting the Picture with Visuals (and 5 Helpful Questions to Ask)
With the proliferation of mobile devices, it should be no surprise that platforms like Instagram, Tumblr, and Pinterest have made such an impact in recent years. Content is now easily captured, shared, and consumed unlike any time in human history.
