4 Strategic Ways to Increase Your Business Revenue

One of the primary goals of running a business is to bring in more money. Realistically speaking, it is easier said than done since more than fifty percent of small to medium-sized businesses do not make it past the first twenty-four months, because of cutthroat competition in various industries. Profit is your number one indicator…

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How to Set a Balance of User Growth vs. Profitability

A question that I still hear debated often is whether a new startup growth strategy should focus on user count or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the big money was focused on user count growth. In the long run, everyone wants…

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Types of Outsourcing: How to Choose the Best Solution for Your Business

To stay competitive, more businesses than ever are turning to outsourcing talent, sometimes known as recruitment process outsourcing. But how does RPO work? These businesses know that leveraging one or more types of outsourcing helps them: Execute and innovate faster. From 2016 to 2018, Deloitte saw an increase from 20% to 49% in the number of organizations moving…

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Is Your Small Business as Profitable as It Can Be?

There is an excellent chance that even if you’re an expert in your particular industry, you’re probably not an expert in small business finances. This may not seem like that big of an issue on the surface. However, in order to make the best decisions possible for your company, you need to have complete and accurate…

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6 Ways to Improve the Performance of Your Small Business

As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping and keeping up with the latest trends. You can also inspire employees, create a high-quality website and automate as many…

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The 4 P’s to Help You Build a Great Business

How do you manage a great business, as opposed to be a survivor? Well, here are the four areas you should focus upon every day. Now, some of us remember things better when given a catchy phrase or rhyme. So, here’s one to help you with squeezing the most out of your own available resources. In…

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Customer-Centric Strategies Win Over Product-Centric

Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or…

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Time to Double Down?

If your business is like the majority of organizations in the U.S., things have been pretty good. Sales have been more plentiful and come a little easier. In fact, if you’re having any trouble at all, it’s hiring and keeping the right employees to serve all of that business. Many businesses experienced one of their…

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Think Ahead When Raising Your Early Investments

Some businesses just can’t fit within the angel capital or friends and family model for raising funds. Sooner or later you may need to seek venture capital and accommodate the needs of the venture community in negotiating the terms of an investment. What VC’s can and cannot do First, VC’s in general cannot invest in ‘S’…

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