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Home / Archives for Drew McLellan

Drew McLellan

Are You Minding Your Packaging?

Jul 23, 2015 By Drew McLellan

are-you-minding-your-packaging

The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters, too. Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from […]

Filed Under: Marketing Innovations Tagged With: Drew McLellan, Package, Packaging

If They Don’t Care, Are You Even There?

Jul 16, 2015 By Drew McLellan

if-they-don-t-care--are-you-even-there-
I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make.

Filed Under: Marketing Your New Business Tagged With: Branding, Drew McLellan, Marketing

No One Likes You

Jul 9, 2015 By Drew McLellan

no-one-likes-you
Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or disdain (seems everyone starts at one end of the spectrum or the other) and posted your first update.

Filed Under: Online Marketing Tagged With: Drew McLellan, Facebook, Social Media Marketing

Becoming a Marketing Master

Jul 1, 2015 By Drew McLellan

becoming-a-marketing-master
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.

Filed Under: Marketing Innovations Tagged With: Drew McLellan, Learning, Marketing, Setting Goals

Who Shouldn’t You Serve?

Jun 16, 2015 By Drew McLellan

who-shouldn-t-you-serve-
Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers.

Filed Under: Marketing Plans Tagged With: Customer Segmentation, Drew McLellan, Market Segmentation, Marketing

Show Your Customers That You Care

May 26, 2015 By Drew McLellan

I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform. No doubt that’s part of the equation but I think it’s more than that.

Filed Under: Customer Service Tagged With: Customer Service, Drew McLellan, Relationships, Trust

Don’t Forget the Marketing Basics

May 1, 2015 By Drew McLellan

It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one—the marketing basics matter.

Filed Under: Marketing Plans Tagged With: Drew McLellan, Marketing

How Effective is Your Email Marketing?

Apr 24, 2015 By Drew McLellan

Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s easy to understand the allure of email marketing.

Filed Under: Online Marketing Tagged With: Communication, Drew McLellan, Email, Writing

Advertising: Creative versus Strategy

Apr 14, 2015 By Drew McLellan

Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Creativity, Drew McLellan, Strategy

Love Advice is Not Good Marketing Advice

Mar 31, 2015 By Drew McLellan

Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples.

Filed Under: Marketing Plans Tagged With: Drew McLellan, Market Segmentation, Marketing

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