The smartest brands know that having an awesome product/service is important, but how you present that awesome product or service matters, too. Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from […]
Drew McLellan
If They Don’t Care, Are You Even There?
I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make.
No One Likes You
Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or disdain (seems everyone starts at one end of the spectrum or the other) and posted your first update.
Becoming a Marketing Master
You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly.
Who Shouldn’t You Serve?
Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers.
Show Your Customers That You Care
I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform. No doubt that’s part of the equation but I think it’s more than that.
Don’t Forget the Marketing Basics
It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one—the marketing basics matter.
How Effective is Your Email Marketing?
Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s easy to understand the allure of email marketing.
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Love Advice is Not Good Marketing Advice
Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples.
