Posts Tagged ‘Digital Marketing’
How to Optimize Your GIFs on GIPHY
Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant to satisfying a user’s query. While GIFS (Graphics Interchange Format) aren’t a new phenomenon, we’ve seen their use skyrocket across…
Read MoreSmall Businesses Can Get Big Results With Digital Signage
Customers around the world are embracing a digital ecosystem for their retail and service experiences. This is in large part because of the prevalence of online retailers, giant corporations, and app-based service providers. That’s why it’s important for small businesses to embrace digital technologies to stay relevant in an already crowded marketplace. And a key…
Read MoreA Well-Rounded SEO Strategy Will Bring Lasting Results
What can a well-rounded SEO strategy do for you? A diversified SEO strategy will prevent your online rankings from taking a fall because of an unfavorable search engine algorithm update. It also enables more scope for organic traffic from different sources. SEO is not stagnant. It evolves. When it does, you must be ready to…
Read More6 Digital Marketing Trends You Can’t Ignore in 2020
Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the new trends fall short of their targets. On the other hand, those who love exploring new strategies put themselves in…
Read MoreWhat Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default,…
Read MoreHow to Improve Your Small Biz Digital Marketing
Small businesses are particularly challenged when it comes to marketing. Even though 89% of small businesses invest in marketing, limited budgets and lack of specialty staff can stymie their efforts. A new study, The Manifest 2019 Small Business Digital Marketing Survey, offers valuable insight on several fronts including recommendations for improvement. I’ve taken the liberty of adding…
Read MoreHow Improving Your Digital Product Experience Can Advance Your Business
Why Improve the Digital Product Experience? In a digital age, there are endless options for just about any online service or product. Customers can exit out of your digital product just as quickly as they can open up a new window to locate one of the alternate options. This is why the customer digital product…
Read More3 SEO Ranking Factors to Work On in 2019
Every business owner wants to rank in Google. They understand this will be a key piece of their marketing toolkit to bring on new business. One of the biggest mysteries for them is their digital footprint. SEO is a part of that digital footprint that seems to be a foreign language to small business owners.…
Read MoreHow to Use Google Ads Campaign Experiments
Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that. Experiments allow you to easily control and monitor a change without fully launching it across the whole campaign. This is…
Read More6 Ways to Improve the Performance of Your Small Business
As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping and keeping up with the latest trends. You can also inspire employees, create a high-quality website and automate as many…
Read More