Posts Tagged ‘Differentiation’
Why You Should Compete in a Saturated Market
How can you win in a saturated market? This is something I hear a lot about through our social media platforms and through emails from Secret Consulting, a program I created to help mentor aspiring entrepreneurs. Throughout my experience creating multiple businesses and helping others do the same in saturated markets, the odds always seemed to be against me—or…
Read MoreMarketing Tactics and Strategies Aren’t as Important as You Thought
We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried?
Read More How Branding Debt Ratios Determine a Brand’s Success
The more branding debt accrued, the bigger the challenge to come out from under its weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare.
Read More Learning to Tell Your Brand Story
A conversation is the currency of everyday business. But why is it sometimes that you have to sit and listen to someone and be bored out of your mind?
Read More When All Else is Equal, the Lowest Price Wins!
When the customer perceives little difference between alternative solutions from vendors, the lowest price wins! And that’s how it should be, it would be insane for the customer to do anything else.
Read More How to Use Sneaky “Psychic Powers” to Validate Your Business Idea
When you start a new business, you have to know what product your potential clients want first — then, you can build it. And even more importantly than simply knowing what they want, you have to know what makes your service/product/idea DIFFERENT.
Read More Small Businesses Can Challenge the Big Boys
Remember the story of David and Goliath? Your small business may not have an immediate need to take down a giant corporation that’s like a Goliath, but it would be nice to know your small company presents some kind of challenge.
Read More Brands Have Lots to Say But Only One Mouth to Say It With
Brand messages. They’re an important part of branding your company. They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers.
Read More Beating Lower Priced Competitors
Until we understand what customers value, we have no way of presenting the value of our solutions or no way to create differentiated value. Until we determine what customers value, we have no context in which to create or build value.
Read More Make Your Business Plan Stand Out
Most likely if you are looking to borrow money to start a business you are aware that you need a business plan. This is true whether you are looking to obtain unsecured business finance, a traditional start up business loan, or any other kind of small business financing.
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