When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.
Differentiation
Go for the Win-Win
If a business owner were just thinking of himself or herself, then the business would never make it. Sure, things might be ok for a little while, but long-term sustainable success only comes when your business is focused on other people. Going for a win is not enough; you need the win-win.
Always Keep Your Promises
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.
Educate Your Customers
It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
The Brand of You
Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.
What Does Your Business Believe In?
For your business to really succeed, it needs to be about more than just a product. You need a deeper purpose guiding your decisions. Companies that have something they really believe in have a better chance to succeed. Find the beliefs and values that make you unique, and let them guide your decisions.
How Do I Innovate?
It’s easy to say that businesses need to innovate. But it’s a lot harder to actually do it! Successful innovation comes from your business’s core insights—the way you think and the way you use your resources, knowledge, and skills.
Handling Competition: Do’s and Don’ts
When you first started your business, you looked at your competitors with the eye of an upstart. But what do you do when a new competitor arises—and suddenly you are the old establishment? The new competitor is eyeing your customers, your employees, and your profits. You can’t afford to make a mistake.
Getting Your Business Green Seal Certified
Many businesses pursue certifications for their products that they are environmentally friendly. But did you know that it’s possible to get your entire company certified? Green Seal offers a company certification for businesses that meet rigorous green standards in every aspect of their operations.
6 C’s of Relevant Benefits
For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.
