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Home / Archives for Differentiation

Differentiation

Unique Selling Propositions

Mar 21, 2013 By Will Adams

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.

Filed Under: Sales Activities Tagged With: Branding, Communications, Competitors, Culture, Differentiation, Establishing Priorities, Marketing, Planning, Product Development, Relevant Benefits, Sales Strategies, Value

Go for the Win-Win

Mar 21, 2013 By Fran Tarkenton

If a business owner were just thinking of himself or herself, then the business would never make it. Sure, things might be ok for a little while, but long-term sustainable success only comes when your business is focused on other people. Going for a win is not enough; you need the win-win.

Filed Under: Relationships Tagged With: Culture, Customer Experience, Differentiation, Leadership, Managing Employees, Partnerships, Relationships, Value

Always Keep Your Promises

Mar 8, 2013 By Matt Tarkenton

To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.

Filed Under: Customer Service Tagged With: Branding, Culture, Customer Experience, Differentiation, Keys to Business Success, Mistakes, Relationships, Word of Mouth

Educate Your Customers

Dec 21, 2012 By Will Adams

It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.

Filed Under: Marketing Plans Tagged With: Advertising, Communications, Customer Acquisition, Customer Experience, Differentiation, Keys to Business Success, Marketing, Relationships, Relevant Benefits, Research Tools, Sales Strategies, Saving Money, Solving Problems, Value

The Brand of You

Dec 20, 2012 By Scott Miller

Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.

Filed Under: Marketing Innovations Tagged With: Branding, Communications, Culture, Customer Experience, Differentiation, Establishing Priorities, Keys to Business Success, Leadership, Personal Outlook, Product Development, Relevant Benefits, Value, Word of Mouth

What Does Your Business Believe In?

Dec 20, 2012 By Scott Miller

For your business to really succeed, it needs to be about more than just a product. You need a deeper purpose guiding your decisions. Companies that have something they really believe in have a better chance to succeed. Find the beliefs and values that make you unique, and let them guide your decisions.

Filed Under: Innovation Tagged With: Branding, Communications, Culture, Differentiation, Establishing Priorities, Leadership, Personal Outlook, Philosophy, Product Development, Solving Problems, Value

How Do I Innovate?

Dec 20, 2012 By Matt Tarkenton

It’s easy to say that businesses need to innovate. But it’s a lot harder to actually do it! Successful innovation comes from your business’s core insights—the way you think and the way you use your resources, knowledge, and skills.

Filed Under: Innovation Tagged With: Competitors, Culture, Differentiation, Innovation, Leadership, Personal Outlook, Planning, Product Development, Relevant Benefits, Solving Problems, Technology, Value

Handling Competition: Do’s and Don’ts

Dec 19, 2012 By Rick Gossett

When you first started your business, you looked at your competitors with the eye of an upstart. But what do you do when a new competitor arises—and suddenly you are the old establishment? The new competitor is eyeing your customers, your employees, and your profits. You can’t afford to make a mistake.

Filed Under: Best Practices Tagged With: Business Plan, Competitors, Customer Loyalty, Differentiation, Handling Competition Do's and Don'ts Business Plan Competitors Customer Loyalty Differentiation Leadership Mistakes Overcoming Obstacles Personal Outlook, Leadership, Mistakes, Overcoming Obstacles, Personal Outlook

Getting Your Business Green Seal Certified

Dec 18, 2012 By Bill Wortman

Many businesses pursue certifications for their products that they are environmentally friendly. But did you know that it’s possible to get your entire company certified? Green Seal offers a company certification for businesses that meet rigorous green standards in every aspect of their operations.

Filed Under: Green Initiatives Tagged With: Advertising, Culture, Differentiation, Getting Your Business Green Seal Certified Philosophy Culture Product Development Advertising Differentiation, Green Business, Philosophy, Product Development

6 C’s of Relevant Benefits

Dec 17, 2012 By Scott Miller

For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.

Filed Under: Marketing Your New Business Tagged With: Customer Loyalty, Differentiation, Keys to Business Success, Relevant Benefits, Relevant Benefits One More Customer Fran Tarkenton Scott Miller Control Choice Change Customization Connection Convenience, Value, Word of Mouth

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