Posts Tagged ‘Differentiation’
Is Your Business Too Professional? Part 2
Last week we talked about ways to make your marketing more interesting by being less “professional.” Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
Read More Is Your Business Too Professional? Part 1
The benefits of professionalism are well known: increased perception of respectability, authority, trust, and dependability. But is there a downside to professionalism? Is it possible to be too professional?
Read More 5 Things You Need to Know Before Investing in a Frozen Yogurt Franchise
Reasonable investment levels, low employment overhead for self-serve models, low operational costs compared with other food service businesses, and relative ease are just some of the factors that might appeal to a person looking to open a small business with support from a franchisor.
Read More Why Would I Pick You?
Marketing 101 is that you need to understand how you’re different from your competitors. It is perfectly logical: if you cannot differentiate yourself in terms of what you sell, how you sell it, or why you sell it, the only differentiator left is price.
Read More 5 Ways to Show Your Customers That You Value Their Business
Customers like to feel appreciated. Chances are you have one—or probably several—competitors that can do exactly what you do. One of the keys to brand loyalty is to let your customers know you care.
Read More Learn From Your Competitors to Beat Them
Competition is tough, but it can also benefit you if you know how to make the most of it. No one has a patent on great ideas, so watch your competitors closely, and when you see them doing something you can legally do as well, go for it.
Read More Niche Positioning in the Franchise Industry
As franchisees grow their business and continuously strive to exceed their customers’ expectations, franchisors must provide a very high quality and breadth of franchise support services.
Read More Your Elevator Pitch is Costing You Clients: Here’s How to Fix It
Defining what you do is way more difficult than doing what you do. Delivering the value to your client is easy—but being able to describe to a complete stranger what you do and how you do it, so that they are sufficiently impressed to want to hire you?
Read More VIDEO: How to Design a Brand That is Unique
You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.
Read More 5 Ways to Use Market Competition to Your Advantage
When envisioning and establishing my business, I focused on both short- and long-term goals. My short-term goal was to outgrow a local competitor’s annual gross sales. I knew I wanted to eventually compete with multimillion-dollar giants, but first, I needed to examine my strengths and their weaknesses.
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