Posts Tagged ‘Design’
7 Glaring Signs You’re Due for a Website Redesign
Your website can say a lot about your business. For your users, it’s not merely a place of information and engagement but also a reflection of your values and philosophy. If you think revamping your site is only necessary to make it “pretty,” you’re definitely mistaken. Business websites can gain a lot more from a well-designed website…
Read MoreValuable Printing Concepts You’ll Want to Know for Marketing: Part 1
Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so…
Read MoreSales Funnel: You Like Me, You Really Like Me!
Over the past couple weeks, we’ve explored how your website should be thought of as a selling tool and with some planning and vision you can use it to move a prospect through the know • like • trust = sales funnel and earn their business. Last week we dug into the top of the sales funnel and…
Read More8 Reasons to A/B Test Your B2B Website
When you were in school, testing was a way for teachers to know how well they were doing. They evaluated your knowledge of a specific subject to gauge their effectiveness at teaching it. You thought those days were over, right? Unfortunately not, testing is still the best way to know how well something works and what changes…
Read MoreReel in Your Next Customer with the Power of Print
Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors and its tough, really tough, to get a look in, never mind bag your own customer. Every business and every entrepreneur has been there. Everyone has started from humble beginnings. As…
Read MoreIs Your Website Funnel-Shaped?
For the next couple weeks, we’re going to focus our attention on your website. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so—each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. But…
Read MoreIs Your Logo as Memorable and Inviting as It Could Be?
Designing a logo for your new business can be confusing. Professionals at logo design companies consider several options for images, size, fonts, colors and more. In this article, let’s understand the important things to make a logo design successful and the color psychology that evokes strong emotion in the brain. Simplicity To grab the attention…
Read MoreWhat the Color of Your Brand Says About Your Business
Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When it comes to branding your business, the color or colors you choose for logos and other materials send an important message. At its most basic, the right color can attract the…
Read MoreIncrease Conversion Rate Right Now with These 5 Tactics
Converting prospects to customers is part art and part science. As consumers are fickle, what they want or need to make a purchase today may be dramatically different tomorrow. Therefore, it is critical that you know what it takes to respond to consumer needs if you want to turn site or landing page traffic into…
Read MoreHow Important is a Logo to Your Business?
You see them everywhere, as you commute to work in a morning, when you go to the gym, when you take the kids to school and so on – literally everywhere. And you will recognize them, or most of them, and they will also give you a sense of the quality of the product or…
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