Posts Tagged ‘Data’
Does It Matter Where You Store Your Data? You Bet It Does!
Unless you live out in the wilderness, completely cut off from modern society, your personal data has probably been compromised at some point. Most only become aware of this fact when a huge data breach like the one Equifax experienced in 2017 comes to light. That breach compromised the sensitive information of 145 million Americans…
Read More5 Simple Steps to Easy Sales Forecasting
Let’s suppose that your business experiences a 10% increase in customer orders in the upcoming three months. To take advantage of this opportunity, you might need to order more supplies, introduce changes to your work schedule or even hire someone to help out with the added workload. If you don’t have enough time to adjust,…
Read MoreThe Marketing Revolution No One Predicted
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first, let’s consider how these historical revolutions impacted businesses over time. With the industrial revolution the emergence of industrial technology and…
Read MoreDon’t Get Left Behind by Tech: 5 Digital Trends Small Businesses Should Be Following
As the world becomes more and more digitized, everybody—from your average consumer to the world’s top executives—has been forced to deal with and adapt to change on a massive scale. Cybersecurity has proven a more widespread and challenging obstacle in the last couple of years than anybody would’ve predicted, while the rapid pace of technological…
Read MoreA Basic Marketing Campaign Template to Ensure ROI
In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given marketing campaign you launch. The best way to do this? Follow a proven, repeatable template that you can base campaign planning…
Read MoreMeasure What Matters: Business Metrics
A while back, we explored the business metrics that every business owner and leader should be monitoring to keep their finger on the health of their organization. We dug into the purely financial metrics like lifetime value of a customer and profitability. Today, I’d like to explore the marketing/sales and employee metrics that we help clients define…
Read MoreSupply Chain Management Sees a Great Future with the Internet of Things
Distribution and Logistics are being vastly affected by the Internet of Things and its ramification. But this is not a new concept of warehouses and distribution centers. The biggest roadblock to implementing the concept has always been the cost and return on investment, ROI. Now, the cost of making and RFID chip is well within…
Read MoreWhy the Old Marketing Funnel is Broken
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now…
Read MoreStructured Cabling: The Business Owner’s Quick Guide
If you read TTI’s recent article comparing point-to-point cabling and structured cabling, you already know that we’re singing the praises of structured cabling. After all, it’s cost-effective and easy to repair, and it offers impressive flexibility and an outstanding lifespan. However, before you schedule your installation session, you should gain a full understanding of the system your…
Read MorePoint-to-Point Cabling vs. Structured Cabling: Choosing the Right System for Your Business
While choosing a data cabling system for your business, you’ll encounter two options: point-to-point cabling or structured cabling. Because cabling plays an integral part in any IT environment, it’s important to select the right system, so your data needs are met in a sustainable and reliable way. Keep reading to discover which cabling system is best for…
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